Margot Lane Interiors — Proposal
Craftsman living room
Margot Lane Interiors Design Proposal · 2025
Prepared for the Holloway Residence

A 1920s craftsman,
made for the way you live now.

Investment
$65,000
Timeline
6–9 Months
Scope
Full-Home Design
Location
Pasadena, CA
01 — Hello

We'd love to bring this house back to life with you.

Dear Anna and James — thank you for opening the doors of your Bellefontaine Street craftsman to us. From our first walk-through, it was clear this home has wonderful bones and a story worth telling. We'd be honored to help you write its next chapter.

Margot Lane Interiors is a small, Pasadena-based residential studio. We design whole homes — not rooms — for families who want their house to feel unmistakably theirs. Our work lives at the meeting point of period character and contemporary comfort: original millwork and warm patina kept and celebrated, paired with the light, flow, and ease a 2025 household actually needs. We call it respectful modernism, and your 1920s craftsman is exactly the kind of home it was made for.

The goal isn't a museum and it isn't a gut. It's a home that feels like it has always been this beautiful — and finally works the way your family does, morning to night.

12
Years restoring Southern California period homes
40+
Full-home projects delivered, on time and on budget
1923
The year your craftsman was first built
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02 — Where you are today

A beautiful house that doesn't quite fit your life yet.

You told us the home feels dark and chopped-up — closed rooms, a dated kitchen, and furniture that came with the last chapter rather than this one. You love the original details, but daily life happens around them instead of within them.

2,650
Square feet across two floors to reimagine
9
Rooms in need of a cohesive, unified design language
0
Pieces of furniture you currently want to keep as-is

Here's what we heard underneath the details: you want a home that breathes. A kitchen that pulls the family together, living spaces that flow into one another, bedrooms that feel restful, and a palette that holds the warmth of the original wood without feeling heavy or dim. You also want to do this once, thoughtfully — coordinated with the construction already underway so nothing has to be redone.

The challenge isn't taste — it's coordination and cohesion. Twelve disconnected decisions become one home only when someone holds the whole vision. That's the role we'd step into.

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03 — How we work

Respectful modernism, one honest step at a time.

Our process is built to keep you confident and unsurprised. You'll always know what's been decided, what's next, and what it costs — long before anything is ordered.

01
Listen & live in the house
We spend real time on-site at different hours, learning how light moves through the rooms and how your family moves through your day before we design a thing.
02
Honor the original bones
We document the millwork, proportions, and period materials worth keeping — then design around them so the new feels inevitable beside the old.
03
Design for everyday warmth
Every choice is tested against a simple question: does this make the home feel warmer, calmer, and more livable? Mood and ambiance lead; trend follows.
04
Curate, don't overwhelm
You see considered, edited selections — not a hundred catalog tabs. Each piece is chosen for how it will actually feel and last in your home.

We sequence everything to ride alongside your construction timeline — selections finalized before walls close, furnishings ordered with lead times in mind — so installation lands the moment the dust settles.

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04 — Scope & deliverables

Everything you need to say yes with confidence.

Design Consultation

  • On-site discovery & lifestyle interviews
  • Full-home design direction & mood study
  • Space-planning across all nine rooms
  • Period-detail preservation guidance

Concept Renderings

  • Room-by-room 3D concept renderings
  • Cohesive whole-home color & material palette
  • Lighting & ambiance plan, room by room
  • Two revision rounds per primary space

Curated Furnishings

  • Edited selections for every room
  • Custom & trade-only sourcing access
  • Textiles, rugs, art & accessory layering
  • Full procurement & order tracking

Coordination & Hand-off

  • Spec packages for your contractor
  • Delivery scheduling & receiving oversight
  • Installation day styling & final reveal
  • A care guide for every finish & material

Note: this engagement covers design, renderings, and curated furnishing selection. Construction, structural, and trade labor are carried by your existing contractor — we coordinate closely with them but do not contract that work.

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05 — The phased timeline

Six to nine months, each ending in something real.

1
Weeks 1–4
Discovery & Direction
On-site study, lifestyle interviews, and a full-home design direction set against your construction schedule.
Ends with: an approved design direction & whole-home palette.
2
Weeks 5–12
Concepts & Renderings
Room-by-room renderings, materials, and lighting plans, refined together over two revision rounds.
Ends with: signed-off concept renderings for every room.
3
Weeks 10–20
Selection & Procurement
Curated furnishing selections finalized and ordered early to beat lead times, coordinated with construction milestones.
Ends with: every piece approved, ordered, and tracked.
4
Weeks 20–36
Install & Reveal
Receiving, delivery scheduling, installation-day styling, and the final reveal — home complete and camera-ready.
Ends with: a fully furnished, move-in-ready home.

Phases intentionally overlap with construction so selections are locked before walls close — protecting both your budget and your move-in date.

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06 — The investment

A clear investment for the whole home.

Design Consultation & Direction
Discovery, planning, full-home direction
$14,000
Concept Renderings
Room-by-room 3D renderings & palettes
$16,000
Curated Furnishing Selection
Sourcing, specification & procurement
$22,000
Coordination & Installation Oversight
Receiving, styling & final reveal
$13,000
Total Design Investment $65,000
Milestone schedule
Deposit to begin — Discovery20%$13,000
Renderings approved25%$16,250
Furnishings ordered40%$26,000
Installation complete15%$9,750

Optional — Seasonal Refresh Plan · $2,400/year. Two annual styling visits to rotate textiles, refresh accessories, and keep the home feeling current as your life evolves.

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07 — Why Margot Lane

Period homes are all we obsess over.

40+
Full-home projects completed across Pasadena, Altadena & San Marino
12
Of them, restorations of 1900–1930 craftsman & bungalow homes
98%
Of clients refer us to a friend within the first year

Margot saw the house we couldn't — she kept everything we loved about its history and gave us a home that finally feels like ours.

— The Reyes Family, Bungalow Heaven restoration

We're a deliberately small studio, which means Margot is in your home and on your project from first walk-through to final reveal — not handed off. We hold trade relationships with the makers and workrooms that suit period homes, source sustainably wherever we can, and treat your budget as something to protect, not test. When the work is done, you get a home that photographs beautifully and, far more importantly, lives even better.

Terms in brief: Fees are fixed per the milestone schedule above. Furnishing purchases are billed at cost through your approved budget. Two revision rounds per primary space are included; the engagement runs 6–9 months from deposit, coordinated with your contractor's schedule.

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Acceptance

Let's give this craftsman the life it deserves.

Signing below confirms the scope, investment, and timeline in this proposal and reserves your place on our calendar. We're genuinely excited to begin.

Investment
$65,000
Timeline
6–9 Months
Scope
Full-Home Design
Deposit to start
$13,000

A 20% deposit of $13,000 reserves your start date and launches Phase 1. Everything after follows the milestone schedule — no surprises, ever.

Client Signature — Holloway Residence
Date
Margot Lane, Principal Designer
Date

Thank you, Anna and James. We can't wait to see your home come home.

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