Lumi has the harder thing already solved: a product people genuinely love, a 4.8★ rating, and a 41% repeat rate. What's missing is a growth engine — right now revenue lives and dies by launches, and acquisition gets more expensive every quarter.
The headroom is real. A brand this well-liked, leaking this much demand, is the best kind of problem to inherit. This proposal lays out how we close the gap in two quarters.
Spiky brands don't have a traffic problem — they have a retention and diversification problem dressed up as one. We won't just pour more budget into Meta. We build three compounding loops that feed each other.
→ Acquire profitably
Diversify past one channel — creative-led Meta, branded + non-brand search, and a TikTok test — measured on contribution margin, not platform ROAS.
→ Convert harder
Landing-page and offer testing on the highest-traffic paths, so every new dollar of traffic does more before we spend more.
→ Keep & resell
A real lifecycle program — flows, segmentation, and a winback engine — to turn that 41% repeat rate into the cheapest revenue Lumi has.
→ Measure what's true
One source of truth (MER + incrementality), not five dashboards that disagree. Decisions get faster because the numbers stop arguing.
Audit & instrument
Account audit, tracking + MER model stood up, creative + offer backlog built. You get a baseline scorecard we both sign off on before a dollar moves.
Channel diversification
Relaunch Meta on a creative-testing cadence, stand up Google (brand + non-brand), and ship the first lifecycle flows (welcome, browse, cart, post-purchase).
CRO + offer testing
PDP and landing-page tests, a subscription offer test, and a TikTok creative test funded from the efficiency we've banked, not new budget.
Scale what won
Double down on the winning channels and flows, retire the losers, and hand you a Q3 plan with targets you can take to the board.
We tie our own incentives to these. Every number below is where we commit to take Lumi by the end of month six.
One monthly retainer covers strategy, media management, creative direction, and lifecycle. Pick the tier that matches how fast you want to move — most brands at Lumi's stage start on Momentum.
- Meta + Google management
- Core lifecycle flows
- Monthly reporting
- Up to $40k/mo ad spend
- Everything in Launch
- Creative testing & direction
- CRO + offer testing
- New-channel test (TikTok)
- Biweekly strategy calls
- Up to $120k/mo ad spend
- Everything in Momentum
- Dedicated growth lead
- Incrementality testing
- Retention modeling
- Unlimited ad spend
We're a senior, eight-person growth team that only takes on brands we believe we can move. No juniors learning on your account — the people in the pitch are the people in the ad account.
Term & notice
Initial 3-month term, then month-to-month with 30 days' notice. We'd rather earn the renewal than trap it.
What's ours / yours
Every asset, account, and audience we build is yours and stays in your accounts. You own the work, always.
Ways of working
One shared Slack channel, a live scorecard, and biweekly calls. You'll never wonder what we're doing or why.
Validity
This proposal and its pricing are valid for 30 days from the cover date. Start date reserved on signature.
Ready to make Lumi compound?
Signing below approves the scope, targets, and the Momentum retainer ($11,000/mo) plus one-time onboarding ($4,000) outlined on the preceding pages, and reserves your kickoff date. We'll send the agreement and a kickoff scheduler the same day.