A six-month program to move Cardle off paid-social dependence — built on multi-touch attribution, profitable acquisition, and retention that compounds LTV.
Thank you for the conversation last week — and for being candid about where the numbers are flattening. We started Northbeam because we kept meeting brands with genuinely great products whose growth was being throttled by one channel and a fuzzy view of what was actually working.
A performance-marketing studio built around measurement. We run paid acquisition, lifecycle, and retention as one system — and we instrument every dollar so decisions are made on attributed truth, not platform-reported claims.
You have product-market fit, a loyal base, and a brand people love to gift. What you don't have yet is a second and third profitable channel — or a clear picture of which touchpoints actually drive the sale. That gap is exactly our work.
This is a proposal, not a pitch deck. Everything that follows is sized to your real numbers — your AOV, your current blended CAC, and the retention curve we'd build against over the next six months.
Here's what we heard — and what the data you shared confirms. If we have any of it wrong, this is the first thing we fix together.
Roughly four of every five dollars comes through Meta and TikTok. As CPMs rise into Q3, your CAC rises with them — and there's no second engine to absorb the pressure. Growth is now hostage to auction prices you don't control.
Each platform claims the same conversions, so the dashboard adds up to more than 100%. You can't confidently reallocate budget because you can't see which touch actually moved the buyer. That uncertainty quietly taxes every decision.
A 22% repeat rate on a consumable, giftable product like fragrance is well below where it should sit. Every point of retention you recover lowers the CAC you can afford — which loosens the whole acquisition constraint.
The real problem isn't your ads. It's that one channel + unclear attribution + thin retention compound into a ceiling. Break any one and the others ease. Break all three and the model changes.
We never scale spend into a channel we can't measure. Our work runs in a continuous loop — instrument the truth, find profitable headroom, then compound it with retention.
We stand up server-side tracking and our multi-touch model so every conversion is credited across its real path. One source of truth replaces three conflicting dashboards — this is the foundation everything else stands on.
With true incrementality visible, we test paid search, YouTube, and lifecycle-fed channels — funding only what proves out. The goal is a second and third profitable engine, not more spend in the same auction.
Flows, segmentation, and a reorder cadence built for a consumable product. Every point of repeat rate recovered raises the CAC you can profitably afford — directly funding more acquisition.
A weekly dashboard tied to contribution margin and blended MER. You'll always know what's working, why, and where the next dollar should go — no black boxes.
The throughline: nothing gets scaled until it's measured. That discipline is slower in week one and dramatically faster by month three.
A full-funnel program — acquisition, measurement, and retention — run by a dedicated pod, not a rotating account team.
Server-side tracking, multi-touch model deployment, and a clean data foundation across all channels.
Full management and creative testing on Meta & TikTok — restructured around attributed performance.
Paid search, YouTube, and lifecycle channel launches — scaled only on proven incrementality.
Email/SMS flows, segmentation, and a reorder program built for a consumable fragrance product.
Performance creative briefs and a monthly testing roadmap; production coordinated with your team.
Always-on reporting tied to contribution margin and blended MER, with weekly readouts.
Weekly working sessions, a monthly strategic review, and a shared Slack channel with same-day response during market hours.
A growth lead, a paid-media strategist, an analytics engineer, and a lifecycle specialist — the same four people for all six months.
Out of scope: ad spend (paid directly to platforms), and creative production beyond direction. Both are quoted transparently and never marked up.
Deploy attribution, audit current spend, establish the profit baseline.
Rebuild paid social on attributed data; launch first retention flows.
Test search, YouTube & lifecycle; scale what proves incremental.
Optimize reorder cadence, lift repeat rate, lock in the playbook.
By Week 26 you own a diversified, measured acquisition engine and a retention program that keeps lowering the CAC you can afford — and the documentation to run it.
A flat monthly retainer across the six-month program — no percentage-of-spend incentive to inflate budgets.
Schedule sums to $57,000 — the full program total.
Plenty of agencies run ads. Our edge is the measurement layer underneath them — the part that makes diversification safe instead of a guess.
Our proprietary multi-touch model is the reason clients can confidently move budget. It's not a bolt-on — it's how we see, and it's why our channel bets land more often than they miss.
Consumable, giftable products have a retention curve we know intimately. We've turned 20%-range repeat rates into durable reorder programs — the exact motion Cardle needs.
Northbeam found us two profitable channels we'd written off and rebuilt our email so it actually paid. For the first time we know which dollar did the work.
6-month term. 30-day notice to pause or end. Retainer billed monthly per the milestone schedule. Ad spend paid directly to platforms — never through us.
All accounts, data, dashboards, and creative are yours and remain yours. We document everything so you're never locked in.
Signing below starts the six-month program: a measured, diversified acquisition system and a retention program that compounds your LTV — beginning with attribution in Week 1.
20% kickoff milestone, due on signature.
Questions before you sign? Reply anytime — we'd rather get the scope exactly right than rush the start. We're genuinely looking forward to this.