Daniel Vega — Marketing Manager

Summary

Marketing manager with 8 years building full-funnel demand generation and brand programs for B2B SaaS. Owns paid, organic, lifecycle, and content across a unified channel mix, pairing GA4 and HubSpot reporting with creative judgment. Scaled marketing-sourced pipeline past $40M, lifted MQL-to-SQL conversion 31%, and consistently held blended CAC down while LTV climbed. Leads cross-functional teams and seven-figure budgets with a bias toward measurable growth.

Career Highlights

$40M+

Marketing-sourced pipeline influenced

+31%

MQL-to-SQL conversion lift

4.6x

Blended paid-media ROAS

$3.2M

Annual budget managed

Certifications

Google Ads Search & Display · Google Analytics 4 (GA4) · HubSpot Marketing Software · Meta Blueprint Media Buying · Marketo Certified Expert (MCE) · Semrush SEO Toolkit

Professional Experience

Marketing Manager Mar 2021 — Present

Northwind Software · Austin, TX

Own full-funnel demand generation across SEM, SEO, paid social, email, and content, growing marketing-sourced pipeline from $14M to $41M in three years.
Restructured paid media mix and bidding to raise blended ROAS from 2.9x to 4.6x while scaling spend, cutting blended CAC 27% as LTV:CAC improved to 4.3:1.
Rebuilt lead scoring and lifecycle nurture in HubSpot, lifting MQL-to-SQL conversion 31% and shortening average sales cycle by 18 days.
Manage a $3.2M annual budget and a team of 6 (content, paid media, lifecycle, design), plus three agency partners.
Led a brand refresh and messaging system that grew organic traffic 62% YoY and branded search demand 2.1x.

Demand Generation Lead Jun 2018 — Mar 2021

Brightline Analytics · Denver, CO

Built the paid acquisition engine from scratch across Google Ads, LinkedIn, and Meta, driving $11M in influenced pipeline at a 3.8x ROAS.
Launched marketing automation in Marketo, automating 9 nurture tracks that generated 38% of total MQLs within the first year.
Scaled the SEO program to 180+ ranking keywords on page one, growing organic-sourced demos 54%.
Managed a $1.4M budget and partnered with sales on account-based campaigns targeting 200 named enterprise accounts.

Marketing Specialist Aug 2016 — Jun 2018

Cedar & Co. · Denver, CO

Ran email and content programs reaching a 45K-subscriber list, improving click-through rate 22% through segmentation and A/B testing.
Produced 60+ blog posts, case studies, and landing pages that grew organic sessions 3x over two years.
Managed social media across four channels, increasing engaged followers 140% and sourcing 1,200+ inbound leads.

Skills

Growth & Strategy: Demand generation, full-funnel marketing, account-based marketing, brand positioning, go-to-market strategy, conversion rate optimization

Channels: SEM (Google Ads), SEO, paid social (Meta, LinkedIn), email marketing, content marketing, lifecycle and nurture, events and webinars

Marketing Automation & Analytics: HubSpot, Marketo, GA4, Google Tag Manager, Looker Studio, Salesforce CRM, Semrush, attribution and funnel reporting

Leadership: Team management, budget ownership, agency and vendor management, cross-functional alignment with sales and product

Education

B.B.A., Marketing — University of Colorado Boulder 2016