Studio Nine Creative
Proposal No. 2024 — 047
Brand Identity + Website Redesign

Rooted in story,
grown for today.

Prepared For
Verdant Organic Foods
Prepared By
Studio Nine Creative
Submitted
October 2024
01
The Opportunity

A brand worthy of the food it grows.

Verdant has spent fifteen years cultivating organic produce with a level of care that borders on obsession. Your packaging, website, and visual identity have not kept pace with that quality — and we believe the gap is costing you.

Today's organic consumer is discerning, values-driven, and quick to notice when a brand feels inherited rather than intentional. This proposal outlines a sixteen-week engagement to rebuild Verdant's identity system and digital presence from the soil up, giving you an expression that matches the integrity of what you actually put on the plate.

"Authenticity isn't a style — it's the result of thousands of small, correct decisions. That's what we're proposing to make, together." — Elena Marsh, Creative Director
02
Our Approach

Three principles guiding every decision.

— 01

Research before aesthetics

We spend the first weeks listening — to your team, your growers, your buyers — before a single pixel is drawn. Good design follows clear understanding.

— 02

Systems, not assets

You're not buying a logo. You're buying a flexible identity system your team can extend confidently across packaging, print, digital, and retail for years.

— 03

Craft as the standard

Every typographic decision, every color value, every line of code is considered. Quality compounds — and so does the lack of it.

03
Scope of Work

Four phases, sixteen weeks, one cohesive outcome.

Phase 01 — Discovery
Weeks 1–2

Understanding the ground

  • Stakeholder interviews with leadership and growers
  • Competitive and category landscape audit
  • Customer research and positioning workshop
  • Brand strategy document and creative brief
Phase 02 — Design
Weeks 3–7

Shaping the identity

  • Logo system, wordmark, and supporting marks
  • Typography, color, and illustration direction
  • Packaging design principles and templates
  • Comprehensive brand guidelines document
Phase 03 — Development
Weeks 8–14

Building the digital home

  • Information architecture and UX wireframes
  • Responsive website design across ten key templates
  • Front-end build on headless Shopify platform
  • Content migration and SEO foundation
Phase 04 — Launch
Weeks 15–16

Going to market

  • Quality assurance and cross-browser testing
  • Team training and CMS handoff documentation
  • Launch campaign assets for social and email
  • Thirty-day post-launch support window
04
Investment

Transparent pricing, milestone-based.

Phase Duration Investment
Discovery & Strategy
Research, positioning, creative brief
2 weeks $7,500
Brand Identity Design
Identity system and guidelines
5 weeks $16,500
Website Development
Design, build, and integration
7 weeks $21,000
Launch & Handoff
QA, training, launch support
2 weeks $5,000
Total Engagement
Invoiced in four milestone payments · Net 15
$50,000
16-Week Timeline Overview
Discover
Design
Development
Launch
W1 — W2 W3 — W7 W8 — W14 W15 — W16
Ready when you are.

This proposal is valid for thirty days from the date of submission. Countersigning below authorizes Studio Nine Creative to begin Phase 01 on the agreed start date, with initial invoice issued upon signature.

Elena Marsh
Studio Nine Creative
Elena Marsh
Founder & Creative Director
 
Verdant Organic Foods
Authorized Signatory
Name, Title & Date
Studio Nine CreativeBrooklyn, New York
[email protected]studionine.co