A six-month technical SEO engagement to turn your marketplace catalog into the organic gateway buyers reach for first — built on the playbook we proved in your exact category.
Hi Mara and the Tradewell team — thank you for the time and the candor on our call. We've spent the better part of a decade making technical SEO work for marketplaces, and Tradewell is exactly the kind of catalog we get excited about: deep inventory, real buyer intent, and a category where being found first compounds into a durable moat.
Anchor SEO is a premium technical SEO practice. We don't chase keywords for their own sake — we engineer the infrastructure that lets a marketplace earn organic demand at scale: crawlability, indexation, structured data, internal linking, and content that maps to how procurement teams actually search. We work with a small number of clients at a time so the work stays senior, hands-on, and accountable.
Here's what we heard, said back to you plainly. You've built a strong two-sided marketplace for industrial components and manufacturing supply — but the organic side of the funnel is leaking the exact buyers you most want to win.
Of your ~140,000 SKU and category pages, our crawl found roughly 38% effectively non-indexed — orphaned by thin internal linking, faceted-URL bloat, and a sitemap that's drifted out of sync with live inventory. Buyers can't choose what search never surfaces.
High-intent terms — “bulk hydraulic fittings supplier,” “MOQ stainless fasteners” — are owned by legacy distributors and Amazon Business. You have better inventory and pricing, but you're invisible at the moment of search.
Product, offer, and aggregate-rating schema are largely absent, so your listings render as plain blue links while competitors win pricing and availability rich results that pull the click.
We treat SEO as infrastructure, not content marketing. The sequence matters: fix the foundation so every later gain compounds, then layer demand capture on top. Four principles guide the engagement.
We earn clean crawlability and indexation first. There's no point ranking content on a site Google can't fully read — every fix we make to your crawl budget multiplies the value of the work that follows.
With 140K pages, we don't optimize page by page — we engineer templates, internal-linking logic, and schema that ship value across the entire catalog at once, then monitor at the pattern level.
We map procurement-style search behavior — specs, MOQs, certifications, lead times — and target the terms with real buying intent, not vanity traffic that never converts.
You get a live dashboard plus a senior monthly readout tying every movement back to indexation, rankings, organic sessions, and qualified marketplace signups — no black boxes.
Everything below is included across the six months. Concrete artifacts, shipped on a schedule, owned by Tradewell forever.
Four phases, each ending in something you can see and measure. Early phases build the foundation; later ones turn it into compounding organic demand.
Log-file analysis, full crawl, indexation map, and the prioritized remediation backlog. Baseline metrics locked.
Ship crawl-budget fixes, canonical and faceted-URL strategy, sitemap automation, and structured data across the catalog.
Build internal-linking architecture, launch the 12 flagship category and buying-guide pages, begin authority outreach.
Expand winning patterns across the catalog, deepen authority, and hand off a documented playbook your team can run.
One flat monthly investment covering strategy, execution, and senior reporting — no surprises, no hourly drift. Below, the milestone schedule sums exactly to the total.
We don't pitch a category we haven't already won. Here's the proof and the terms, plainly stated.
The strategist who scoped this engagement runs it. We cap our roster at six clients so the work stays hands-on and accountable.
Six-month term billed at the milestones above. Either party may exit with 30 days' notice; you own all deliverables, data, and the documented playbook regardless. Invoices are net-15.
Sign below and we'll book your kickoff within five business days. The demand is already searching — this is the start of letting it find you.
Questions before you sign? Reach me directly at mara@anchorseo.co or 503-555-0142. We're genuinely looking forward to building this with you. — The Anchor SEO team