Northlight Studios
Statement of Work
Document No. NLS-2025-0187
Issued October 14, 2025
Branded Podcast Production

The Glow Ritual Series.

A twelve-episode video podcast produced by Northlight Studios for Lumen & Bloom Skincare — weaving founder storytelling, dermatologist interviews, and community rituals into a serialized, binge-worthy brand world across long-form and social.

Engagement
$96,000
Duration6 Months
Episodes12
StartNov 3, 2025
Producer
Northlight Studios, LLC
418 Industry Avenue, Loft 3B
Brooklyn, New York 11222
[email protected] · EIN 88-2104591
Client
Lumen & Bloom, Inc.
920 Alameda Street, Suite 500
Los Angeles, California 90013
[email protected] · DTC Skincare Brand
01
Engagement Overview

Northlight Studios will concept, produce, and deliver The Glow Ritual, a twelve-episode branded video podcast positioning Lumen & Bloom as the cultural home for a new generation of skincare conversations. Each forty-to-fifty minute episode will be filmed in our Brooklyn studio or on location, hosted by the Lumen & Bloom founder, and feature guest dermatologists, estheticians, founders, and community members.

The series is designed for YouTube and Spotify as the primary channels, with a secondary life across Instagram Reels, TikTok, and owned email. Editorial tone is warm, textured, and discovery-led — closer to a magazine feature than an advertisement.

02
Scope & Deliverables
Pre-Production

Editorial strategy, twelve-episode narrative arc, guest sourcing & booking, research dossiers, interview guides, shot lists, and production schedule.

Brand & Set Design

Custom set build with Lumen & Bloom palette, animated title sequence, lower-third system, typography kit, and episode artwork templates.

Studio Filming

Twelve full production days — three-camera setup, cinema-grade lenses, professional lighting, broadcast audio, teleprompter, and on-set director.

Long-Form Editing

One 40–50 minute hero edit per episode, color grading, audio mix & mastering, captions in English and Spanish, and two revision rounds per cut.

Social Cutdowns

Six vertical clips per episode (72 total) optimized for Reels, TikTok, and Shorts — captioned, branded, and delivered in 9:16 and 1:1 ratios.

Distribution Assets

Episode thumbnails, audio-only mixes for Spotify & Apple, written show notes, transcripts, and a quarterly performance & insights report.

03
Production Timeline
Month 01
Discovery & Editorial Foundation
Kickoff workshop, season narrative arc, guest shortlist, brand system, set design approvals.
Series Bible
Month 02
Pre-Production & Pilot
Guest booking, shot list finalization, pilot shoot of Episodes 01–02 to lock visual language and pacing.
Pilot Lock
Months 03–04
Principal Photography
Ten remaining episodes filmed across eight studio days and two on-location days. Daily rushes delivered within 24 hours.
Filming Wrap
Month 05
Post-Production
Hero edits, color, sound design, and client review cycles. Social cutdowns produced in parallel.
Episodes Approved
Month 06
Launch & Delivery
Weekly episode rollout begins, distribution asset handoff, season performance review, and season two planning session.
Series Live
04
Investment & Payment
Phase
Share
Amount (USD)
Pre-Production & Strategy
Editorial development, booking, set & brand system
20%
$19,200.00
Principal Photography
12 shoot days, crew, equipment, studio, location fees
40%
$38,400.00
Post-Production & Long-Form Edits
12 hero episodes, color, sound, captions, revisions
25%
$24,000.00
Social Cutdowns & Distribution
72 vertical clips, thumbnails, show notes, insights report
15%
$14,400.00
Total Engagement
$96,000.00

Billed in six equal monthly installments of $16,000.00, invoiced on the first business day of each month. Net-15 terms. All fees exclusive of applicable sales tax and travel exceeding a 50-mile radius from Brooklyn, NY.

05
Working Terms
Ownership & Rights
All final delivered assets become the sole property of Lumen & Bloom upon receipt of full payment. Northlight retains portfolio & case-study rights.
Revisions
Two structured revision rounds are included per hero edit and one round per social cutdown. Additional rounds billed at $185/hour.
Guest & Talent
Client will approve guest shortlist; all guest releases, travel, and honoraria above $500 are billed as pass-through at cost.
Scope Changes
Material changes to episode count, format, or delivery requirements will be documented via a written change order before execution.
Confidentiality
Both parties agree to treat unreleased product information, formulations, and raw footage as confidential for the term and 24 months thereafter.
Termination
Either party may terminate with 30 days' written notice. Client is responsible for work completed and non-refundable third-party commitments.
Marta Ellicott
For Lumen & Bloom, Inc.
Marta Ellicott
Founder & Chief Executive · Date: ______________
Desmond Hale
For Northlight Studios, LLC
Desmond Hale
Executive Producer · Date: ______________