A short study on how people buy and drink coffee at home. There are no right answers — your honest opinion helps brands build products people actually want. About 4 minutes.
12 questions~4 minResponses confidential
1 About you
A little context so we can group responses — never used to identify you.
25–34
2 adults
Portland, OR
97214
Multiple times a day Once a day A few times a week Rarely
Selected: Once a day
2 Awareness & usage
Where you shop and which brands come to mind.
Grocery store Local roaster / café Online subscription Warehouse club Other
Stumptown, Peet's, Trader Joe's
$30–50
3 Rate the following
How important is each factor when you choose a coffee? 1 = not important · 5 = essential.
12345
Flavor & taste
12345
Price & value
12345
Ethical / fair-trade sourcing
12345
Brand & reputation
12345
Packaging & convenience
12345
Flavor (5)
Packaging (2)
4 In your words
The open questions tell us the most — take a sentence or two.
A noticeably smoother taste at the same price, and clearer sourcing info on the bag.
Less plastic packaging, and a smaller bag size so it stays fresh for one person.
012345678910
Your number: 8
Thank you. Your responses are confidential and reported only in aggregate. Northbeam Insights does not sell personal data.
Northbeam Insights · Study #CR-0428 · This is a voluntary research questionnaire.