Dear Priya — after eighteen productive months together, Northwind & Harbor Coffee Co. is formally ending its monthly retainer with Meridian Lane Creative, effective at the close of the notice period set out below.
Pursuant to Section 9.2 of our Master Services Agreement dated April 18, 2023, this letter constitutes the required sixty (60) days' written notice of termination without cause. This is not a reflection of the quality of your team's work — the spring campaign exceeded every benchmark we set — but of a strategic decision to bring brand, performance, and lifecycle functions in‑house beginning Q1.
Monthly retainer fees of $24,500 will continue for November and December at the standard rate. The January invoice will be prorated through January 13, 2025, plus any pre‑approved media pass‑through costs. No further spend authorizations should be made after December 20, 2024 without written sign‑off from our CFO, Theo Alcantara.
| Campaign | Completion Target | Owner After Jan 13 | Handoff Status |
|---|---|---|---|
| "Slow Mornings" Winter Brand Push | Dec 22, 2024 | Meridian Lane (complete) | Deliver in full |
| Paid Social — Holiday Gifting Funnel | Jan 06, 2025 | Internal Growth Team | Warm handoff |
| Subscriber Lifecycle Email (Flows 4–7) | Jan 10, 2025 | Internal CRM Lead | Warm handoff |
| Q2 "Harbor Roast" Launch Concepts | Paused Nov 22 | Internal Brand Studio | Archive & transfer |
| Organic Social Calendar (Jan) | Jan 13, 2025 | Internal Social Lead | Warm handoff |
Please schedule a 90‑minute walkthrough of each handoff campaign with our incoming Director of Growth, Dani Okafor, during the week of January 6. Meridian Lane's strategic recommendations and unused creative concepts for Q2 should be archived to the shared Drive and access confirmed in writing.
On a personal note: thank you, Priya. Your team took a regional roaster and helped us sound like ourselves at a national scale. We would welcome the chance to engage Meridian Lane on project work in the future, and I'll happily serve as a reference for you anytime.