Noah Kim

June 7, 2026

Dear Ms. Whitfield,

The fastest way to lose a user is to make them think during a moment that should be effortless — a sign-up, a payment, a first run. The last time I rebuilt a flow like that, a four-step payments onboarding redesign at Northbeam, task success climbed 38%, drop-off fell 27%, and NPS moved +22. That work — research-led, prototyped, tested in three rounds before it shipped — is exactly the kind of measured craft I'd love to bring to the Senior Product Designer role at Lattice Health.

I work end-to-end, and I care most about the gap between what users say and what they actually do. At Northbeam I founded Atlas, a Figma component library and token set now adopted across 5 product squads, with WCAG 2.1 AA baked into every component and a contribution model that holds up as the team grows — work that cut design-to-dev handoff time roughly 40%. Earlier, at Cadence Labs, I drove a mobile retention redesign from generative research through a validated A/B test that lifted D7 retention 19%. I'm equal parts systems thinker and craftsperson, and I partner closely with PM and engineering so the system ships, not just the mocks.

Lattice's reputation for treating design as a first-class partner — and for shipping health tools people can actually trust — is the kind of environment where that approach compounds. I'd bring the same discipline I use today: clear research, an accessible, token-driven system, and the prototyping rigor (Figma, Framer, Maze) to validate before we build. I also mentor two mid-level designers and run our weekly research-readout and critique ritual, because the strongest design org is one that levels up together.

I'd welcome the chance to walk you through the checkout and Atlas case studies in detail — my portfolio at noahkim.design has the full story, and my resume is enclosed. Thank you for your time and consideration; I'd be glad to talk whenever it's useful.