Product Design · UX Portfolio
OPEN TO SENIOR / STAFF ROLES

Noah Kim

Senior UX / Product Designer 7 years designing systems people actually use
noahkim.design
Email  [email protected] Phone  (415) 555-0172 Based  San Francisco, CA LinkedIn  /in/noahkimux

Profile

Product designer who turns ambiguous problems into shipped, measured experiences. I work end-to-end — research, IA, interaction, and the design system that holds it together — and I obsess over the gap between what users say and what they do. Equal parts systems thinker and craftsperson, partnering closely with PM and engineering to ship work that moves the numbers, not just the mocks.

Selected Case Studies

Rebuilding the checkout flow FINTECH · 2023

Led a 4-step redesign of a payments onboarding flow — research, prototyping in Framer, and 3 rounds of unmoderated usability testing in Maze before a phased rollout.

+38%Task success
−27%Drop-off
+22NPS
A design system from scratch B2B SAAS · 2022

Founded "Atlas" — a Figma component library and token set adopted across 5 product squads, with WCAG 2.1 AA baked into every component and a contribution model that scaled.

5Squads adopted
−40%Design-to-dev time
AAWCAG baseline
Mobile retention redesign CONSUMER · 2021

Reframed the new-user activation journey from generative research through a high-fidelity prototype, A/B tested across two cohorts to validate the winning flow.

+19%D7 retention
+31%Activation

Experience

Senior Product Designer2021 — Present
Northbeam · San Francisco, CA
  • Own the payments & onboarding surface end-to-end; my checkout redesign lifted task success +38% and cut drop-off 27%.
  • Founded the Atlas design system, adopted by 5 squads and cutting design-to-dev handoff time ~40%.
  • Mentor 2 mid-level designers and run the team's weekly research-readout and critique ritual.
Product Designer2019 — 2021
Cadence Labs · Oakland, CA
  • Drove the mobile retention redesign — +19% D7 retention — from generative research to validated A/B test.
  • Embedded with engineering to ship accessible, token-driven components from day one.
UX Designer2017 — 2019
Foundry Digital · San Jose, CA
  • Designed and tested web flows for 6+ client products; built the studio's first reusable UI kit in Figma.