2.4s
Slower load than your top three competitors — on mobile, where most of your traffic lands.
A complete website redesign and Shopify rebuild — built to make sustainability feel like the premium choice it is.
Maya — we have admired Wren & Ivy for a long time. The way you source, the way you photograph a linen throw so it feels alive, the quiet confidence of your brand voice. You have built something genuinely premium in a category that too often shouts. We would love to help your website finally match it.
We are Pace & Co — a small, design-led studio that builds direct-to-consumer storefronts for brands who care about craft. We do not take on many clients at once, and we choose the ones whose values we share. Yours we share completely.
We reached out because we think Wren & Ivy is at the exact moment where a considered rebuild compounds — where the right Shopify foundation and the right design language turn browsers into a brand people return to. This proposal lays out exactly how we would do that, what it costs, and what you would have at the end.
On the pages that follow: where we think you are today, how we would work, what you would receive, and the investment to begin. Read it as a conversation — we wrote it for you, not from a template.
The eco-homewares aisle online is crowded, and growing louder. Your product is better than most of it — but your current site asks visitors to take that on faith. The story that makes Wren & Ivy worth the premium is buried below a slow, template-bound storefront.
The good news hidden in those numbers: people already want what you sell. They arrive, they browse, they fill carts — and then the experience lets them go. That is not a marketing problem you can spend your way out of. It is a foundation problem, and foundations are exactly what we rebuild.
We will validate every figure here with your real analytics in week one — but the shape of the opportunity is clear enough to act on now.
We build the way you source — slowly enough to get it right, never slower. No offshore handoffs, no account-manager telephone game. The two people who design your site are the two people you talk to, start to finish.
We design the narrative of why your homewares are worth it first, then build the interface around it — not the other way round.
A clean, headless-ready Shopify 2.0 build. Fast by construction, easy for your team to run without a developer on call.
We test on real devices with real products and real photography from day one — never lorem ipsum, never desktop-only mockups.
We hand over a documented system and train your team. The goal is a site you own and can grow — not one you depend on us to touch.
A complete redesign and a ground-up Shopify rebuild — not a reskin. Everything below is included in the investment on page 06.
A full UI kit, type scale, and component library extending your existing brand into digital — warm, tactile, unmistakably yours.
Custom theme, optimized for speed and conversion, with flexible sections your team can rearrange without code.
Home, collection, product, story, journal, about, materials index, cart, and checkout — each crafted, not templated.
A frictionless one-page flow, Shop Pay, and abandoned-cart recovery wired in to recover that 68%.
A materials-provenance module and impact pages that make your ethics legible at the point of decision.
Two live training sessions, a written playbook, and 30 days of post-launch support included.
Each phase closes with something real in your hands — never a status update standing in for progress.
Analytics audit, stakeholder interviews, competitive teardown, and a shared content map.
Brand-led design system, key page designs, and an interactive prototype of the buying flow.
Shopify 2.0 development, catalogue migration, checkout, and performance tuning on a staging store.
QA across devices, redirects, team training, go-live, and a fortnight of close monitoring.
Audit, interviews, sitemap, content strategy
Full UI kit, 12 page types, interactive prototype
Custom theme, checkout, catalogue & SEO migration
QA, go-live, two training sessions, playbook
We are not the cheapest studio you will speak to, and we are not a generalist agency. We are award-winning specialists in direct-to-consumer storefronts — and we have done this exact work for brands that look a lot like yours.
Pace & Co rebuilt our store in nine weeks and our conversion rate climbed 41% in the first quarter. They understood our brand better than agencies we had paid three times as much.
— Founder, Field & Flax (sustainable bedding)
Terms in brief — Fees are fixed for the scope on page 05; changes are quoted before work begins. Either party may pause with 14 days' notice. You own all final files and IP on receipt of the launch payment. This proposal is valid for 30 days.
Signing below begins the work: a complete redesign and Shopify rebuild, delivered in ten weeks, for a fixed $42,000. We hold your start date the moment the deposit lands.
Thank you for considering us, Maya. We would be proud to build this with you — and we cannot wait to see your homewares finally framed the way they deserve.