A short study on how people buy and drink coffee at home. There are no right answers — your honest opinion helps brands build products people actually want. About 4 minutes.
12 questions~4 minResponses confidential
1 About you
A little context so we can group responses — never used to identify you.
Multiple times a day Once a day A few times a week Rarely
Selected:
2 Awareness & usage
Where you shop and which brands come to mind.
Grocery store Local roaster / café Online subscription Warehouse club Other
3 Rate the following
How important is each factor when you choose a coffee? 1 = not important · 5 = essential.
12345
Flavor & taste
12345
Price & value
12345
Ethical / fair-trade sourcing
12345
Brand & reputation
12345
Packaging & convenience
12345
4 In your words
The open questions tell us the most — take a sentence or two.
012345678910
Your number:
Thank you. Your responses are confidential and reported only in aggregate. Northbeam Insights does not sell personal data.
Northbeam Insights · Study #CR-0428 · This is a voluntary research questionnaire.