Goals · Q3 targets that define success
One north star, three drivers.
North Star Metric
25K
activated teams by Sept 30 — a team that created a project and invited ≥2 members.
Awareness
Aided brand recall in target ICP
18%
Acquisition
New signups from paid + organic
120K
Conversion
Free → paid within 30 days
8.5%
Blended CAC ceiling:
$42
· Target LTV:CAC
3.4×
CADENCE
Goals & Targets
03 / 11