A 90-Day Growth Program · Prepared for Lumé Skincare

Break the
plateau.
Grow again.

You've built a beautiful brand and a loyal base. Now let's turn that foundation into a compounding growth engine — in one focused quarter.

Brightwork
Growth Marketing
Confidential Proposal01
The Plateau

Great product.
Flat growth curve.

Revenue that grew 4× in your first two years has settled into single-digit monthly gains. Paid acquisition costs keep climbing, your best channel is saturated, and repeat-purchase rates have stalled. The engine that got you here won't get you to the next level.

-38%
Decline in blended ROAS over the last three quarters — the plateau, in one number.
The Problem02
Why Now

The window to move
is open — but narrowing.

01

Rising CAC won't wait

Meta and Google CPMs are up double digits year over year. Every month you delay, acquisition gets more expensive and harder to reverse.

02

Retention is untapped

Your repeat customers spend 3× more than first-timers, yet lifecycle marketing is barely automated. This is unearned revenue sitting on the table.

03

Category demand is peaking

Clean-skincare search interest is at an all-time high. Capturing that intent now compounds; waiting hands it to competitors.

Why Now03
Our Approach

One quarter.
One growth
engine.

We don't sell retainers that run forever. We install a full-funnel growth system — acquisition, conversion, and retention working together — and prove it in 90 days with hard numbers.

90
Days to Momentum
The Solution04
The Playbook

How the 90 days unfold.

Phase 01

Diagnose

Full-funnel audit, data instrumentation, and customer research to find the leaks and the fastest wins.

Days 1–15
Phase 02

Build

New creative testing, landing-page overhaul, and a lifecycle email/SMS engine wired to your store.

Days 16–45
Phase 03

Scale

Aggressive test-and-learn across channels, doubling down on winners and killing waste weekly.

Days 46–75
Phase 04

Hand off

Documented playbook, dashboards, and a scaling roadmap so momentum outlives the engagement.

Days 76–90
The Playbook05
"Brightwork found revenue we didn't know we were losing — and turned it back on in six weeks."— VP Growth, Halo Botanicals
Case Study 01 — Halo Botanicals

A stalled DTC brand,
back on the curve.

2.4×
Blended ROAS in 90 days
+61%
Repeat purchase rate
$1.8M
Incremental revenue attributed to the program
Proof06
Case Study 02 — Verve Skin Co.

From flat to
compounding.

Verve had plateaued at $220K/month for three quarters. We rebuilt their creative testing engine and launched a lifecycle program. Monthly revenue nearly doubled by day 90 — and kept climbing after handoff.

1.9×
Monthly revenue
-34%
Blended CAC
4.6×
Email revenue
Start Day 45 Day 90
Proof07
Why Brands Trust Brightwork

Across 40+ DTC brands,
the numbers repeat.

3.2×
Median revenue lift within a single 90-day program
40+
DTC and beauty brands scaled since 2019
-29%
Average reduction in blended acquisition cost
92%
Of clients renew or expand after the first program
Track Record08
Program Packages

Pick your pace.

Ignite
$18K
per month · 90 days
  • Full-funnel audit & roadmap
  • Paid social + search management
  • Bi-weekly creative testing
  • Monthly reporting
Most Popular
Accelerate
$32K
per month · 90 days
  • Everything in Ignite
  • Lifecycle email & SMS engine
  • Landing-page & CRO overhaul
  • Weekly test-and-learn sprints
  • Live dashboard + Slack access
Dominate
$52K
per month · 90 days
  • Everything in Accelerate
  • Dedicated growth pod (4 people)
  • Retention & LTV modeling
  • New-channel expansion
  • Handoff playbook + training
Investment09
Next Steps

Let's start
the 90 days.

1
Book a 45-minute growth diagnostic this week — no cost, no commitment.
2
We deliver a tailored plateau-breaking roadmap within 5 business days.
3
Choose your package and kick off — first results by day 30.
Ready when you are. [email protected] · brightwork.co
Let's Grow10