The Plateau

Great product.
Flat growth curve.

Revenue that grew 4× in your first two years has settled into single-digit monthly gains. Paid acquisition costs keep climbing, your best channel is saturated, and repeat-purchase rates have stalled. The engine that got you here won't get you to the next level.

-38%
Decline in blended ROAS over the last three quarters — the plateau, in one number.
The Problem02