{{ company_legal | default: "Crisp & Co. Commercial Cleaning LLC" }}

{{ concept_kicker | default: "Denver, CO · Commercial & janitorial cleaning" }}

{{ tagline | default: "A recurring-contract commercial cleaning company built on route density, dependable crews, and facilities that are immaculate every single night." }}

Prepared by

Capital sought

Launch

Executive Summary

The pitch

{{ exec_summary_1 | default: "Crisp & Co. is a commercial cleaning company serving small and mid-size offices across Denver on recurring nightly contracts. We don't chase one-off jobs — we sign 12-month agreements, build dense after-hours routes, and make sure every facility opens spotless the next morning." }}

{{ exec_summary_2 | default: "The model is deliberately simple. A book of recurring monthly contracts means predictable cash flow, no idle bidding wars, and crews that run the same buildings every night for compounding speed and quality. We are not a maid service or a one-time deep-clean shop — we are the dependable janitorial partner an office manager never has to think about." }}

{% for m in exec_metrics %}

{% endfor %}

The opportunity

{{ opportunity_body | default: "Denver has 142M sq ft of leased office space and a fragmented janitorial market dominated by national giants and unreliable solo operators. Office managers want a responsive local partner with one point of contact — a gap the majors can't fill and the solos can't scale into." }}

Why us

{{ why_us_body | default: "Renata ran facilities operations for a 600,000 sq ft office portfolio; Sam managed crews and routing for a regional janitorial contractor. We know the buying side and the floor side — and we have 7 signed contracts worth $19K/month before launch." }}

The ask

{{ ask_headline | default: "$60,000 to launch the first three routes." }}

{{ ask_body | default: "An SBA-backed loan covering equipment, our service van, supplies, and a 90-day payroll runway. Combined with $40,000 of owner equity, it funds two crews, a fully-stocked van, and zero personal debt to the founders." }}

{{ company_legal | default: "Crisp & Co. Commercial Cleaning LLC" }}Confidential — Page 2

The Service & Model

What we sell

{{ service_intro | default: "Three service lines, one recurring engine. The core is nightly and weekly office cleaning sold on 12-month contracts; specialty lines (medical and post-construction) carry premium rates and feed the recurring book. Every account is priced per month, billed monthly, and run on a fixed route." }}

Service lines & monthly contract value

{{ service_box1_body | default: "Every contract is a 12-month agreement with auto-renewal and 30-day terms. At an $1,650 blended monthly value and 92% annual retention, each signed account is worth roughly $21,400 over its life — and the book compounds every month we add one." }}

{{ service_box2_body | default: "Recurring contracts mean no re-bidding, predictable scheduling, and route density that drops our cost per building each time we sign a neighbor. Specialty jobs (medical, post-construction) carry higher margins and convert into recurring nightly accounts." }}

{{ company_legal | default: "Crisp & Co. Commercial Cleaning LLC" }}Confidential — Page 3

Market Analysis

The demand

{{ market_lead | default: "Commercial cleaning is a large, fragmented, recession-resilient B2B market. Offices need cleaning whether the economy is up or down, and Denver's growing office and medical footprint generates steady, contract-based demand that never goes on sale." }}

{% for m in market_metrics %}

{% endfor %}

{{ t.lead }} — {{ t.body }}

{{ market_box2_body1 | default: "Denver added 11M sq ft of office and medical space since 2022, and return-to-office mandates pushed weekday occupancy back above 70%. Facilities teams are re-vendoring janitorial contracts they let lapse during remote-work years." }}

{{ market_box2_body2 | default: "The market is highly fragmented — no single local firm holds more than 4% share — leaving room for a disciplined, route-dense operator to consolidate a neighborhood at a time." }}

{{ company_legal | default: "Crisp & Co. Commercial Cleaning LLC" }}Confidential — Page 4

Competitive Landscape

The edge

{{ competition_intro | default: "The market splits into two failure modes: national franchises that are slow, impersonal, and over-priced, and solo operators that are cheap but unreliable and unscalable. Crisp & Co. wins the middle — local responsiveness with real systems behind it." }}

{{ comp_col1 | default: "Competitor" }}{{ comp_col2 | default: "Type" }}{{ comp_col3 | default: "Response" }}{{ comp_col4 | default: "Per-bldg cost" }}

{% for c in competitors %}

{% endfor %}

{{ comp_you_name | default: "Crisp & Co." }}{{ comp_you_v2 | default: "Local+systems" }}{{ comp_you_v3 | default: "2 hrs" }}{{ comp_you_v4 | default: "Mid" }}

{{ t.lead }} — {{ t.body }}

Honest risks

{{ t.lead }} — {{ t.body }}

{{ company_legal | default: "Crisp & Co. Commercial Cleaning LLC" }}Confidential — Page 5

Operations & Go-to-Market

The machine

{{ ops_intro | default: "The operation is a nightly loop. Crews of two run published routes after hours, restock from a central supply van, and log every building with photos. Routes are clustered by zip so each crew covers more square footage with less windshield time." }}

{% for s in route %}

{% endfor %}

{{ t.lead }} — {{ t.body }}

Cost to acquire

{{ cac_body | default: "B2B and relationship-led by design. We budget $900/month for sales tooling, local SEO, and proposal collateral — under $320 per signed contract against a $21K+ lifetime value." }}

Staffing

{{ staffing_body | default: "Two owner-operators plus four crew at launch, scaling one crew per three new routes. Labor scales with contracts, not overhead." }}

{{ company_legal | default: "Crisp & Co. Commercial Cleaning LLC" }}Confidential — Page 6

Financial Plan

The numbers

{{ fin_lead | default: "Conservative assumptions — a ramp from 7 to 26 recurring contracts over Year 1 at a $1,650 blended monthly value, 42% labor cost. Every figure below holds even if we miss the ramp by 15%." }}

Startup costs & use of funds

ItemAmount

{% for r in startup_costs %}

{{ r.item }}{% if r.sub %} {{ r.sub }}{% endif %}{{ r.amount }}

{% endfor %}

Total{{ startup_total | default: "$96,000" }}

{{ funding_note | default: "Funded by $40,000 owner equity + $60,000 SBA loan (with $4K reserve)." }}

{{ unit_label | default: "Unit economics — per contract / month" }}

Line{{ unit_col | default: "Per month" }}

{% for r in unit_economics %}

{{ r.line }}{% if r.sub %} {{ r.sub }}{% endif %}{{ r.amount }}

{% endfor %}

{{ unit_note | default: "~38% contribution margin per contract; ~14 active accounts cover all fixed costs — reached by month eight." }}

Three-year revenue projection

{% for b in projection %}

{% endfor %}

{{ projection_note | default: "Year-2 growth comes from added routes and property-manager portfolios; Year 3 adds a third crew and a recurring floor-care line, funded from operating cash, not new debt." }}

{{ company_legal | default: "Crisp & Co. Commercial Cleaning LLC" }}Confidential — Page 7

The Ask

Let's get to work

{{ close_lead | default: "Crisp & Co. is a focused, recession-resilient, recurring-revenue business entering a fragmented market that's already re-vendoring its contracts. The capital below is the only thing between a signed pipeline and crews on the floor." }}

Milestones to break-even

{% for s in milestones %}

{% endfor %}

Bottom line

{{ bottom_headline | default: "Recurring revenue from month one, debt-free by year three." }}

{{ bottom_body | default: "The plan reaches break-even in month eight on contracted, recurring revenue, repays the SBA loan from contribution margin alone, and self-funds the third crew. The $60,000 doesn't buy a gamble — it buys a head start on a market already re-signing its contracts." }}

Prepared by

{{ contact_line1 | default: "Crisp & Co. Commercial Cleaning LLC · Denver, CO" }}
{{ contact_line2 | default: "[email protected] · (720) 555‑0188" }}

{{ company_legal | default: "Crisp & Co. Commercial Cleaning LLC" }} · {{ sign_name | default: "Renata Ortiz & Sam Boll" }}Confidential — Page 8