Crisp & Co. is a commercial cleaning company serving small and mid-size offices across Denver on recurring nightly contracts. We don't chase one-off jobs — we sign 12-month agreements, build dense after-hours routes, and make sure every facility opens spotless the next morning.
The model is deliberately simple. A book of recurring monthly contracts means predictable cash flow, no idle bidding wars, and crews that run the same buildings every night for compounding speed and quality. We are not a maid service or a one-time deep-clean shop — we are the dependable janitorial partner an office manager never has to think about.
Denver has 142M sq ft of leased office space and a fragmented janitorial market dominated by national giants and unreliable solo operators. Office managers want a responsive local partner with one point of contact — a gap the majors can't fill and the solos can't scale into.
Renata ran facilities operations for a 600,000 sq ft office portfolio; Sam managed crews and routing for a regional janitorial contractor. We know the buying side and the floor side — and we have 7 signed contracts worth $19K/month before launch.
An SBA-backed loan covering equipment, our service van, supplies, and a 90-day payroll runway. Combined with $40,000 of owner equity, it funds two crews, a fully-stocked van, and zero personal debt to the founders.
Three service lines, one recurring engine. The core is nightly and weekly office cleaning sold on 12-month contracts; specialty lines (medical and post-construction) carry premium rates and feed the recurring book. Every account is priced per month, billed monthly, and run on a fixed route.
Every contract is a 12-month agreement with auto-renewal and 30-day terms. At an $1,650 blended monthly value and 92% annual retention, each signed account is worth roughly $21,400 over its life — and the book compounds every month we add one.
Recurring contracts mean no re-bidding, predictable scheduling, and route density that drops our cost per building each time we sign a neighbor. Specialty jobs (medical, post-construction) carry higher margins and convert into recurring nightly accounts.
Commercial cleaning is a large, fragmented, recession-resilient B2B market. Offices need cleaning whether the economy is up or down, and Denver's growing office and medical footprint generates steady, contract-based demand that never goes on sale.
Denver added 11M sq ft of office and medical space since 2022, and return-to-office mandates pushed weekday occupancy back above 70%. Facilities teams are re-vendoring janitorial contracts they let lapse during remote-work years.
The market is highly fragmented — no single local firm holds more than 4% share — leaving room for a disciplined, route-dense operator to consolidate a neighborhood at a time.
The market splits into two failure modes: national franchises that are slow, impersonal, and over-priced, and solo operators that are cheap but unreliable and unscalable. Crisp & Co. wins the middle — local responsiveness with real systems behind it.
The operation is a nightly loop. Crews of two run published routes after hours, restock from a central supply van, and log every building with photos. Routes are clustered by zip so each crew covers more square footage with less windshield time.
W-2 crew per route; same buildings nightly for compounding speed and quality.
Accounts clustered by neighborhood; minimal drive time between stops.
One stocked service van resupplies routes; bulk chemical & paper buying.
QR check-in + before/after photos; office manager gets a morning report.
B2B and relationship-led by design. We budget $900/month for sales tooling, local SEO, and proposal collateral — under $320 per signed contract against a $21K+ lifetime value.
Two owner-operators plus four crew at launch, scaling one crew per three new routes. Labor scales with contracts, not overhead.
Conservative assumptions — a ramp from 7 to 26 recurring contracts over Year 1 at a $1,650 blended monthly value, 42% labor cost. Every figure below holds even if we miss the ramp by 15%.
Funded by $40,000 owner equity + $60,000 SBA loan (with $4K reserve).
~38% contribution margin per contract; ~14 active accounts cover all fixed costs — reached by month eight.
Year-2 growth comes from added routes and property-manager portfolios; Year 3 adds a third crew and a recurring floor-care line, funded from operating cash, not new debt.
Crisp & Co. is a focused, recession-resilient, recurring-revenue business entering a fragmented market that's already re-vendoring its contracts. The capital below is the only thing between a signed pipeline and crews on the floor.
Van outfitted, equipment bought, bonded & insured, first two crews hired.
7 signed contracts servicing nightly; sales engine and PM partnerships active.
~14 active contracts; cash-flow positive with SBA repayment on schedule.
Floor-care line and third route funded from operating cash — no new debt.
The plan reaches break-even in month eight on contracted, recurring revenue, repays the SBA loan from contribution margin alone, and self-funds the third crew. The $60,000 doesn't buy a gamble — it buys a head start on a market already re-signing its contracts.