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{{ concept_kicker | default: "Nashville · Smash-burger street food" }}

{{ tagline | default: "A chrome-and-flame burger truck built to own the city's lunch rush — and break even before the first winter." }}

Prepared by

Capital sought

Launch

Executive Summary

The pitch

{{ exec_summary_1 | default: "Rolling Thunder is a single-truck smash-burger operation working downtown Nashville's weekday lunch crowd and the city's booming weekend event circuit. We sell a tight menu of four burgers, hand-cut fries, and spiked shakes — fast, consistent, and Instagram-loud." }}

{{ exec_summary_2 | default: "The concept is deliberately narrow. A four-item menu off a 200-square-foot griddle means a 4-minute ticket time, food cost held under 30%, and a brand people can describe in one sentence. We are not trying to be a restaurant on wheels; we are trying to be the best burger in a three-block radius, twelve times a week." }}

{% for m in exec_metrics %}

{% endfor %}

The opportunity

{{ opportunity_body | default: "Nashville added 36,000 downtown office workers since 2021, and the city permits food trucks at 40+ approved curb zones. Demand for fast, high-quality lunch outpaces the brick-and-mortar seats being built. A truck captures it at a fraction of the rent." }}

Why us

{{ why_us_body | default: "Marcus ran the line at a top-30 Nashville burger bar for six years; Dana built the catering book at a 4-location BBQ group. We have the recipes, the commissary relationship, and 11 signed event LOIs before we've served a single plate." }}

The ask

{{ ask_headline | default: "$40,000 to put the truck on the street." }}

{{ ask_body | default: "An SBA microloan covering the build-out and first 90 days of working capital. Combined with $45,000 of owner equity, it funds a fully-wrapped truck, a six-week runway, and zero personal debt to the founders." }}

{{ company_legal | default: "Rolling Thunder LLC" }}Confidential — Page 2

The Concept & Menu

What we sell

{{ concept_intro | default: "Four burgers, one shape, no substitutions during a rush. Every item is built for speed on a flat-top and for a photo on a phone. Buns are brioche from a local bakery; patties are 80/20 smashed thin for lacy edges; everything ships in a branded waxed box." }}

Core menu & unit economics

{{ concept_box1_body | default: "A typical order is a burger, fries, and a drink — a $21 average ticket at a blended 27% food cost. At 150 tickets a service we clear $3,150 in sales off roughly $850 of food." }}

{{ concept_box2_body | default: "The griddle holds 12 patties at once. Steady state is 40–50 burgers a peak hour with two on the line — enough to clear a 30-person line in under fifteen minutes without quality slipping." }}

{{ company_legal | default: "Rolling Thunder LLC" }}Confidential — Page 3

Market Analysis

The demand

{{ market_lead | default: "Nashville is one of the strongest food-truck markets in the country: permissive curb rules, a year-round event calendar, and a downtown that empties into the same dozen lunch blocks every weekday." }}

{% for m in market_metrics %}

{% endfor %}

{{ t.lead }} — {{ t.body }}

{{ market_box2_body1 | default: "Downtown office occupancy crossed 80% in 2025 while new fast-casual seats lag demand by an estimated 4,000 covers a day. Rent on a comparable storefront runs $7,500/month; our curb permits total $310/month. The truck arbitrages that gap." }}

{{ market_box2_body2 | default: "Event organizers increasingly book trucks on guaranteed minimums — de-risking our weekends before the season starts." }}

{{ company_legal | default: "Rolling Thunder LLC" }}Confidential — Page 4

Competitive Landscape

The edge

{{ competition_intro | default: "The lunch blocks are contested — but mostly by generalists with twenty-item menus and slow tickets. Our wedge is focus: a four-item burger truck beats a do-everything truck on speed, consistency, and brand recall." }}

{{ comp_col1 | default: "Competitor" }}{{ comp_col2 | default: "Menu" }}{{ comp_col3 | default: "Ticket time" }}{{ comp_col4 | default: "Avg check" }}

{% for c in competitors %}

{% endfor %}

{{ comp_you_name | default: "Rolling Thunder" }}{{ comp_you_v2 | default: "5 items" }}{{ comp_you_v3 | default: "4 min" }}{{ comp_you_v4 | default: "$21" }}

Our moat

{{ t.lead }} — {{ t.body }}

Honest risks

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{{ company_legal | default: "Rolling Thunder LLC" }}Confidential — Page 5

Operations & Go-to-Market

The machine

{{ ops_intro | default: "The week is a fixed loop. A commissary kitchen handles prep and overnight storage (required by Metro Health); the truck runs a published route so regulars always know where we are." }}

{% for s in route %}

{% endfor %}

Acquisition engine

{{ t.lead }} — {{ t.body }}

Cost to acquire

{{ cac_body | default: "Organic-first by design. We budget $650/month for boosted posts and loyalty SMS — well under $2 per new regular given a 4× repeat rate. The truck wrap itself is a rolling billboard that needs no ongoing spend." }}

Staffing

{{ staffing_body | default: "Two owner-operators plus one part-time line cook at peak. Payroll scales with services, not square footage." }}

{{ company_legal | default: "Rolling Thunder LLC" }}Confidential — Page 6

Financial Plan

The numbers

{{ fin_lead | default: "Conservative single-truck assumptions — 12 services a week, 135 tickets at a $21 average check, 50 weeks. Every figure below holds even if we miss plan by 15%." }}

Startup costs & use of funds

ItemAmount

{% for r in startup_costs %}

{% endfor %}

Total{{ startup_total | default: "$85,000" }}

{{ funding_note | default: "Funded by $45,000 owner equity + $40,000 SBA microloan." }}

Line{{ unit_col | default: "Per service" }}

{% for r in unit_economics %}

{{ r.line }}{% if r.sub %} {{ r.sub }}{% endif %}{{ r.amount }}

{% endfor %}

{{ unit_note | default: "~50% contribution margin per service covers fixed costs by the ninth month of operation." }}

Three-year revenue projection

{% for b in projection %}

{% endfor %}

{{ projection_note | default: "Year-2 growth comes from added weekend services and catering; Year 3 assumes a second truck funded from operating cash, not new debt." }}

{{ company_legal | default: "Rolling Thunder LLC" }}Confidential — Page 7

The Ask

Let's roll

{{ close_lead | default: "Rolling Thunder is a focused, proven concept entering a market that's already lining up. The capital below is the only thing between a finished plan and a truck on Music Row." }}

Milestones to break-even

{% for s in milestones %}

{% endfor %}

Bottom line

{{ bottom_headline | default: "Profitable in year one, debt-free by year three." }}

{{ bottom_body | default: "The plan reaches break-even in month nine, repays the SBA microloan from contribution margin alone, and self-funds the second truck. The $40,000 doesn't buy a gamble — it buys a head start on a market already lining up." }}

Prepared by

{{ contact_line1 | default: "Rolling Thunder LLC · Nashville, TN" }}
{{ contact_line2 | default: "[email protected] · (615) 555-0142" }}

{{ company_legal | default: "Rolling Thunder LLC" }} · {{ sign_name | default: "Marcus & Dana Reyes" }}Confidential — Page 8