{{ concept_kicker | default: "Business Plan · Design-Build & Maintenance" }}

{{ company_line_1 | default: "Cedar" }} &
{{ company_line_2 | default: "Stone" }} {{ company_line_3 | default: "Landscapes" }}

{{ tagline | default: "A design-build & maintenance company growing the Blue Ridge one yard at a time — built on recurring contracts and a crew that shows up." }}

Prepared by

Capital sought

Launch

Executive Summary

The pitch

{{ exec_summary_1 | default: "Cedar & Stone Landscapes is a design-build and maintenance company serving Asheville and the Blue Ridge — pairing high-margin patio, planting, and hardscape installs with a steady book of recurring maintenance contracts." }}

{{ exec_summary_2 | default: "The model is deliberately two-engined. Maintenance contracts are the keel: predictable monthly revenue that funds payroll year-round. Design-build projects are the sail: patios, walls, and planting at install margins that build the brand and the bank balance. One feeds the other — every install becomes a maintenance client, every visit a standing sales call." }}

{% for m in exec_metrics %}

{% endfor %}

The opportunity

{{ opportunity_body | default: "Buncombe County added roughly 9,400 homes since 2020, most on sloped lots that need grading, drainage, and hardscape — not just mowing. Demand for crews that can both design and maintain outpaces the supply of licensed, insured operators who answer the phone." }}

Why us

{{ why_us_body | default: "Sam ran installs for a 14-crew Asheville firm for eight years and holds an NC landscape-contractor license; Téa built and retained a 120-account maintenance book. We start with the design eye, the crew relationships, and 18 signed maintenance LOIs before turning a shovel." }}

The ask

{{ ask_headline | default: "$50,000 to put the truck, trailer, and crew on the ground." }}

{{ ask_body | default: "An SBA loan for the work truck, mowers, trailer, and first-season working capital. With $40,000 of owner equity, it funds a fully-equipped two-crew operation through the slow first winter — no personal debt to the founders." }}

{{ company_legal | default: "Cedar & Stone Landscapes LLC" }}Confidential — Page 2

Services & Offering

What we sell

{{ services_intro | default: "Two service lines, one relationship. Recurring maintenance keeps a property looking sharp every week; design-build transforms it. We sell the maintenance to fund the crew and the design-build to grow the margin — and we cross-sell relentlessly between them." }}

Service lines & pricing

{{ services_box1_body | default: "Maintenance is ~45% of revenue but 100% of stability — it covers fixed payroll and insurance so a slow install month never threatens the lights. We target a maintenance book of 60+ accounts by the end of Year 1, building toward $11K+ in monthly recurring revenue." }}

{{ services_box2_body | default: "Every design-build install converts to a maintenance contract at signing — protecting the work and locking in the relationship. Every maintenance visit surfaces the next project: the patio they keep mentioning, the drainage they keep fighting. Our crews are trained to spot and quote it on the spot." }}

{{ company_legal | default: "Cedar & Stone Landscapes LLC" }}Confidential — Page 3

Market Analysis

The demand

{{ market_lead | default: "Asheville is a fast-growing mountain market where steep, wooded lots and a design-conscious homeowner base create exactly the kind of work that rewards a crew who can do more than mow." }}

{% for m in market_metrics %}

{% endfor %}

{{ t.lead }} — {{ t.body }}

{{ market_box2_label | default: "Seasonality & why timing works" }}

{{ market_box2_body1 | default: "The Blue Ridge season runs roughly March–November, with peak install demand April–June and a hard slow stretch December–February. We plan for it: maintenance MRR and pre-booked winter hardscape carry fixed costs through the cold months when competitors lay off crews and lose them." }}

{{ market_box2_body2 | default: "Buncombe's building boom means a steady pipeline of new yards that need everything, not just a Saturday mow." }}

{{ company_legal | default: "Cedar & Stone Landscapes LLC" }}Confidential — Page 4

Competitive Landscape

The edge

{{ competition_intro | default: "The market splits into two camps: cheap mow-and-go crews who can't design, and high-end design firms who won't maintain. Cedar & Stone owns the middle — licensed and insured, genuine design capability, and a reliable maintenance route. That combination is rare and sticky." }}

{{ comp_col1 | default: "Competitor" }}{{ comp_col2 | default: "Design-build" }}{{ comp_col3 | default: "Recurring" }}{{ comp_col4 | default: "Licensed" }}

{% for c in competitors %}

{% endfor %}

{{ comp_you_name | default: "Cedar & Stone" }}{{ comp_you_v2 | default: "Yes" }}{{ comp_you_v3 | default: "Yes" }}{{ comp_you_v4 | default: "Yes" }}

Our moat

{{ t.lead }} — {{ t.body }}

Honest risks

{{ t.lead }} — {{ t.body }}

{{ company_legal | default: "Cedar & Stone Landscapes LLC" }}Confidential — Page 5

Operations & Go-to-Market

The machine

{{ ops_intro | default: "Two crews, one truck-and-trailer rig to start, run a published weekly route built around neighborhood density. A maintenance crew works the route Monday–Thursday; the install crew runs design-build jobs that flex with the season and the weather." }}

{% for s in route %}

{% endfor %}

Crew & equipment

{{ t.lead }} — {{ t.body }}

Lead-gen engine

{{ leadgen_body | default: "Organic and referral-first. We budget $1,100/month for local-service ads, a Google Business presence, and yard signs on every active job — well under $95 per booked maintenance account at a referral rate that compounds." }}

Staffing

{{ staffing_body | default: "Two owner-operators plus four crew, scaling to six in peak season. Winter retention through MRR-funded payroll is the whole strategy." }}

{{ company_legal | default: "Cedar & Stone Landscapes LLC" }}Confidential — Page 6

Financial Plan

The numbers

{{ fin_lead | default: "Conservative two-crew assumptions — a maintenance book climbing to 60 accounts and roughly 26 design-build projects in Year 1 across a 9-month season. Every figure below holds even if installs miss plan by 15%." }}

Startup costs & use of funds

ItemAmount

{% for r in startup_costs %}

{% endfor %}

Total{{ startup_total | default: "$90,000" }}

{{ funding_note | default: "Funded by $40,000 owner equity + $50,000 SBA loan." }}

Line{{ unit_col | default: "Per project" }}

{% for r in unit_economics %}

{{ r.line }}{% if r.sub %} {{ r.sub }}{% endif %}{{ r.amount }}

{% endfor %}

{{ unit_note | default: "~33% margin per patio; a maintenance account adds ~$840/yr at ~38% margin on top of every install." }}

Three-year revenue projection

{% for b in projection %}

{% endfor %}

{{ projection_note | default: "Year-2 growth comes from a fuller maintenance book and added install capacity; Year 3 assumes a third crew funded from operating cash, not new debt." }}

{{ company_legal | default: "Cedar & Stone Landscapes LLC" }}Confidential — Page 7

The Ask

Let's grow

{{ close_lead | default: "Cedar & Stone is a focused, two-engine landscaping business entering a growing mountain market with a crew and a client book already in hand. The capital below is the only thing between a finished plan and a truck on the road in March." }}

Milestones to break-even

{% for s in milestones %}

{% endfor %}

Bottom line

{{ bottom_headline | default: "Recurring revenue by month two, profitable in year one." }}

{{ bottom_body | default: "The plan reaches break-even in month ten, carries its crew through the first winter on maintenance MRR and pre-sold hardscape, repays the SBA loan from project margin, and self-funds a third crew. The $50,000 doesn't buy a gamble — it buys a head start in a market that's still being built." }}

Prepared by

{{ contact_line1 | default: "Cedar & Stone Landscapes LLC · Asheville, NC" }}
{{ contact_line2 | default: "[email protected] · (828) 555‑0173" }}

{{ company_legal | default: "Cedar & Stone Landscapes LLC" }} · {{ sign_name | default: "Sam & Téa Holloway" }}Confidential — Page 8