Business Plan · 2026
Est.M&V
Charleston, SC · Farm-to-Table Bistro
Marrow &
Vine
A sixty-five-seat Lowcountry bistro where the farm, the cellar, and the candlelight share one table.
Prepared by
Elena & Theo Marchetti
Capital sought
$220,000
Opening
March 2027
01

Executive Summary

The proposition

Marrow & Vine is a sixty-five-seat farm-to-table bistro on Charleston's upper peninsula — a candle-lit room of seasonal Lowcountry cooking, a curated cellar, and the unhurried hospitality the city's dinner guests have been quietly asking for.

The concept is disciplined by design. One daily-changing menu of roughly fourteen plates, sourced from a standing relationship with three coastal farms, holds food cost near 31% at an average check the neighborhood already supports. We are not chasing volume; we are building the room people book two weeks out for an anniversary — and return to on a Tuesday.

$1.96M
Year-1 revenue (projected)
Mo. 11
Cash-flow break-even
$74
Average check, dinner
65
Seats · 28 covers/turn
The opportunity

Charleston seats eight million dining visitors a year, and the upper-peninsula corridor has gained 2,400 residential units since 2022 with only a handful of full-service rooms to match. The neighborhood has the density and the demand — it lacks the destination.

Why us

Elena spent eleven years on the line at two James Beard–nominated kitchens; Theo ran the floor and wine program at a 90-seat Charleston mainstay for six. We bring the relationships, the farm contracts, and a proven service standard — not a first attempt.

The ask

$220,000 to open the doors.

Combined with $130,000 of founder equity, it funds the build-out of a turnkey 2,600-square-foot space, the opening cellar, and a five-month operating runway — with no personal debt carried by the founders.

$220,000
Marrow & Vine LLCConfidential — Page 2
02

The Concept & Menu

The table

A short, daily-printed menu that follows the farms and the docks. Four or five plates rotate each week; the spine stays familiar so regulars always find an anchor. Everything is built to be plated by a four-cook line and remembered by the guest who ordered it.

A representative dinner menu & plate economics
Average check

A typical dinner guest orders a starter, an entrée, and a glass or two of wine — a $74 average check at a blended 31% food cost and a beverage program running near 24%. The cellar is the quiet margin engine.

The cellar

A focused list of 60 bottles — old-world growers, a deep by-the-glass program, and a $48-and-under shelf so the room never feels out of reach. Wine carries roughly 35% of revenue at our strongest margin.

Marrow & Vine LLCConfidential — Page 3
03

Market Analysis

The demand

Charleston is one of the most decorated dining cities in the country — a year-round destination with a resident base that eats out more often, and spends more per visit, than the national average.

7.9M
Annual visitors to Charleston
$5.4B
Metro visitor spend, 2025
2,400
New peninsula units since '22
$88
Avg fine-dining check, metro
Who dines with us
  • Peninsula residents (52% of covers) — 32–58, dual-income, dine out 3–4× a week, value a room they can claim as their own.
  • Destination diners (33%) — visitors booking ahead off press and review platforms; higher check, wine-forward.
  • Special occasion (15%) — anniversaries, celebrations, private-dining bookings at a premium.
Why the timing works

The upper peninsula's residential boom has outpaced its dining supply — comparable corridors carry one full-service seat per 90 residents; ours sits closer to one per 240. The density exists; the destination does not yet.

Charleston's off-season has compressed: tourism now runs ten months, smoothing the seasonality that historically punished independent rooms.

Marrow & Vine LLCConfidential — Page 4
04

Competitive Landscape

The edge

The peninsula's celebrated rooms are concentrated downtown and booked weeks out, leaving the upper corridor's residents driving twenty minutes for an occasion dinner. Our wedge is proximity with no compromise — a destination-grade room in the neighborhood that's been growing without one.

Comparable roomSeatsAvg checkReservation lead
The Ledger House downtown · established fine dining110$9621 days
Saltgrass & Rye peninsula · new-American84$719 days
Carolina Provisions upper peninsula · casual bistro58$462 days
Marrow & Vine65$745–7 days
Our moat
  • Location arbitrage — destination cooking at neighborhood proximity; we own the corridor's occasion dinner.
  • Farm contracts — three signed standing-order relationships fix our supply and our story before opening.
  • A floor-led founder — hospitality as the product, not the afterthought; a service standard most new rooms never reach.
Honest risks
  • Labor market — Charleston's kitchen wages are rising. Mitigated by equity for key staff and a four-day cook week.
  • Seasonality — a softer January. Buffered by a private-dining program and the five-month runway.
  • Build-out overrun — a fixed-bid contract with a 10% contingency baked into the raise.
Marrow & Vine LLCConfidential — Page 5
05

Operations & Go-to-Market

The room

A focused five-night service. Dinner only at open, with weekend brunch added in month four once the kitchen finds its rhythm. The room runs two seatings most nights and three on weekends, paced so no table ever feels rushed.

The service week
TUE–THU
5:30–10 · Dinner

Resident core; two seatings, the cellar in full voice. Our weekday base.

FRI–SAT
5:30–11 · Dinner

Three seatings, full bar, the highest-check nights of the week.

SUN
10:30–2:30 · Brunch

Added month four; lighter cost, strong beverage attach, new daypart.

PRIVATE
By arrangement

16-seat back room for buyouts and celebrations on a guaranteed minimum.

Filling the room
  • Press & the critics — a soft-open dinner series for local food writers; the review economy still moves Charleston's reservations.
  • The reservation book — a deposit-held waitlist and a house email list that owns the resident regular.
  • Farm partners as story — named sourcing on every menu; the supply chain is the marketing.
The team

Opening staff of 22 — a four-cook line, a six-person floor per service, a bar lead, and a sommelier-trained GM. Two key roles carry a small equity stake to anchor retention in a tight labor market.

Founders on the floor

Elena runs the pass; Theo runs the room. Both are in the building every service through year one — no absentee ownership.

Marrow & Vine LLCConfidential — Page 6
06

Financial Plan

The numbers

Conservative assumptions — 65 seats, 1.6 turns a night, a $74 average check, five nights plus Sunday brunch, 51 weeks. Every figure below holds even at 85% of plan.

Startup costs & use of funds
ItemAmount
Kitchen build-out & equipment$148,000
Dining room & bar millwork$62,000
Permits, licensing & design$24,000
Opening cellar & bar inventory$38,000
Pre-opening payroll & training$26,000
Working capital (5-mo. runway)$52,000
Total$350,000

Funded by $130,000 founder equity + $220,000 investor raise.

Unit economics — per dinner service
LinePer night
Sales 104 covers × $74$7,700
Food & beverage cost 29% blended($2,233)
Labor kitchen + floor($2,464)
Occupancy, utilities, fixed($1,310)
Contribution$1,693

~22% net per night at plan; the cellar and private dining lift it as the room matures.

Three-year revenue projection
YR 1
$1,960,000
YR 2
$2,510,000
YR 3
$2,920,000 · full maturity

Year-2 growth comes from a matured brunch daypart and a built private-dining book; Year 3 assumes steady-state covers and a deepened cellar — investor distributions begin in the second half of Year 2.

Marrow & Vine LLCConfidential — Page 7
07

The Ask

Pull up a chair

Marrow & Vine is a proven team, a disciplined concept, and a neighborhood already waiting for a room of its own. The capital below is the distance between a finished plan and a full house on opening night.

Milestones to break-even
MO. 0
Build & cellar

Lease executed, build-out underway, cellar laid in, staff hired and in training.

MO. 1
Doors open

Soft-open press series, then full dinner service five nights a week.

MO. 11
Break-even

Cash-flow positive across all dayparts; runway intact and untouched.

YR 2
Distributions

Investor distributions begin from operating cash in the second half.

Bottom line

A destination room, profitable in its first year.

The plan reaches break-even in month eleven, returns investor capital from operating cash beginning in Year 2, and builds an asset with the margin and the brand to anchor a second concept. The $220,000 doesn't fund a hope — it funds a room the neighborhood is already reserving.

$220,000 · Pull up a chair.
Prepared by
Elena & Theo Marchetti · Founders
Marrow & Vine LLC · Charleston, SC
[email protected] · (843) 555‑0178
Marrow & Vine LLC · Elena & Theo MarchettiConfidential — Page 8