{{ company_line_1 | default: "GILT" }} &
{{ company_line_2 | default: "GRACE" }}

{{ tagline | default: "Eight chairs, one philosophy — the kind of color you book six weeks out and never leave." }}

Prepared by

Capital sought

Opening

Executive Summary

The vision

{{ exec_summary_1 | default: "Gilt & Grace is an eight-chair boutique hair studio in Old Town Scottsdale, built around dimensional color, an unhurried guest experience, and a membership model that turns first visits into standing appointments." }}

{{ exec_summary_2 | default: "The studio is intentionally small. Eight stations — six color, two cutting — protect the thing chain salons cannot: time at the chair, a consistent stylist, and a room that feels like a private atelier. We do not compete on price; we compete on the appointment you would never cancel." }}

{% for m in exec_metrics %}

{% endfor %}

The opportunity

{{ opportunity_body | default: "Scottsdale skews affluent and appearance-conscious, with one of the highest per-capita beauty spends in the Southwest. Demand for premium, dimensional color outpaces the seats available — and the market is split between sterile chains and unpredictable booth-rental suites. The curated mid-room is wide open." }}

Why us

{{ why_us_body | default: "Sofia Marchetti is a master colorist with eleven years behind the chair and a personal book of 280 standing clients — 190 of whom have signed intent-to-follow. Two senior stylists are committed on day one, filling the room from week one." }}

The ask

{{ ask_body | default: "An SBA 7(a) loan covering build-out, equipment, and the first 90 days of working capital — paired with $65,000 of owner equity for a finished studio and a debt-light launch." }}

{{ company_legal | default: "Gilt & Grace LLC" }}Confidential — Page 2

The Concept & Services

What we offer

{{ concept_intro | default: "A tightly edited service menu built around color, finish, and the standing relationship. Every guest is paired with one stylist for life of membership; every appointment runs on a generous clock — no double-booking, no rushing a toner. The room is the brand: brass, blush, and quiet." }}

Signature services & pricing

{{ concept_box1_body | default: "A typical color guest leaves at a $215 average ticket before retail, on a blended 19% color/product cost. We target a 22% retail attach — take-home care recommended by the stylist, not upsold at the desk." }}

{{ concept_box2_body | default: "A $129/month membership bundles a quarterly gloss, priority booking, and 15% off retail. It converts one-time color clients into predictable monthly revenue and lifts annual spend per member by an estimated 1.6×." }}

{{ company_legal | default: "Gilt & Grace LLC" }}Confidential — Page 3

Market Analysis

The demand

{{ market_lead | default: "Scottsdale is one of the most favorable luxury-beauty markets in the country: high household income, a culture of regular maintenance, and steady inflow of affluent transplants who arrive without a stylist." }}

{% for m in market_metrics %}

{% endfor %}

{{ t.lead }} — {{ t.body }}

{{ market_box2_body1 | default: "Old Town Scottsdale added 1,800 luxury residential units since 2023, each delivering households without an established salon relationship. Comparable premium chairs in the corridor book three weeks out — a clear supply gap at the top of the market." }}

{{ market_box2_body2 | default: "Membership-led beauty is the fastest-growing segment in the category, rewarding studios that own a recurring relationship rather than a transaction." }}

{{ company_legal | default: "Gilt & Grace LLC" }}Confidential — Page 4

Competitive Landscape

The edge

{{ competition_intro | default: "The corridor is contested — but split between two extremes. National chains compete on price and speed; booth-rental suites offer talent without consistency or a brand. Gilt & Grace owns the curated middle: senior talent, one unified experience, a recurring relationship." }}

{{ comp_col1 | default: "Competitor" }}{{ comp_col2 | default: "Model" }}{{ comp_col3 | default: "Avg ticket" }}{{ comp_col4 | default: "Rebook" }}

{% for c in competitors %}

{% endfor %}

{{ comp_you_name | default: "Gilt & Grace" }}{{ comp_you_v2 | default: "Hybrid" }}{{ comp_you_v3 | default: "$215" }}{{ comp_you_v4 | default: "68%" }}

Our edge

{{ t.lead }} — {{ t.body }}

Honest risks

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{{ company_legal | default: "Gilt & Grace LLC" }}Confidential — Page 5

Operations & Go-to-Market

The studio

{{ ops_intro | default: "Eight stations on a hybrid model: senior stylists earn a 45% commission with full studio support; the two newest chairs run as mentored booth rental. The studio handles booking, product, marketing, and brand — stylists handle the chair." }}

{% for s in route %}

{% endfor %}

Acquisition engine

{{ t.lead }} — {{ t.body }}

Cost to acquire

{{ cac_body | default: "Organic-first by design. We budget $1,400/month for content, boosted posts, and a referral credit — well under $14 per new color client against a multi-year lifetime value north of $2,800." }}

{{ ops_callout_body | default: "Online self-booking with card-on-file and a 24-hour cancellation policy protects the calendar and the average ticket." }}

{{ company_legal | default: "Gilt & Grace LLC" }}Confidential — Page 6

Financial Plan

The numbers

{{ fin_lead | default: "Conservative assumptions — six color chairs at 70% utilization, two cutting chairs, a $215 average ticket, 50 working weeks. Every figure below holds even if we open the back two chairs a quarter late." }}

Startup costs & use of funds

ItemAmount

{% for r in startup_costs %}

{% endfor %}

Total{{ startup_total | default: "$175,000" }}

{{ funding_note | default: "Funded by $65,000 owner equity + $110,000 SBA 7(a) loan." }}

{{ unit_label | default: "Unit economics — per color chair / week" }}

Line{{ unit_col | default: "Per week" }}

{% for r in unit_economics %}

{{ r.line }}{% if r.sub %} {{ r.sub }}{% endif %}{{ r.amount }}

{% endfor %}

{{ unit_note | default: "~22% chair contribution margin, before retail and membership, covers fixed costs by the tenth month." }}

Three-year revenue projection

{% for b in projection %}

{% endfor %}

{{ projection_note | default: "Year-2 growth comes from the back two chairs reaching full commission and the membership base maturing; Year 3 assumes membership at 35% of the book and full retail attach — no new debt." }}

{{ company_legal | default: "Gilt & Grace LLC" }}Confidential — Page 7

The Ask

Let's begin

{{ close_lead | default: "Gilt & Grace is a focused, talent-led concept entering a luxury market with a proven book already waiting. The capital below is the only thing between a finished plan and an open studio in Old Town." }}

Milestones to break-even

{% for s in milestones %}

{% endfor %}

Bottom line

{{ bottom_headline | default: "Profitable in year one, debt-light by year three." }}

{{ bottom_body | default: "The plan reaches break-even in month ten, repays the SBA loan from chair contribution alone, and scales on recurring membership revenue. The $110,000 doesn't fund a gamble — it opens a studio with a book already waiting at the door." }}

Prepared by

{{ sign_name | default: "Sofia Marchetti · Founder & Master Colorist" }}

{{ contact_line1 | default: "Gilt & Grace LLC · Scottsdale, AZ" }}
{{ contact_line2 | default: "[email protected] · (480) 555‑0188" }}

{{ company_legal | default: "Gilt & Grace LLC" }} · {{ sign_name | default: "Sofia Marchetti" }}Confidential — Page 8