Daniel Vega

June 7, 2026

Dear Ms. Whitfield,

In three years at Northwind Software I grew marketing-sourced pipeline from $14M to $41M — not by spending more, but by making every channel earn its keep. That discipline is exactly what your posting for a Senior Marketing Manager calls for: someone who can scale Cadence Cloud's demand engine while keeping unit economics honest. I'd welcome the chance to do that for your team.

My instinct is to chase efficiency before volume. At Northwind I restructured our paid-media mix and bidding to lift blended ROAS from 2.9x to 4.6x as spend grew, cutting blended CAC 27% while LTV:CAC climbed to 4.3:1. On the lifecycle side, rebuilding lead scoring and nurture in HubSpot raised MQL-to-SQL conversion 31% and trimmed 18 days off the sales cycle. I manage a $3.2M annual budget and a team of six across content, paid, lifecycle, and design — so I know how to turn strategy into shipped, measured work.

I'm equally comfortable on the brand side of the house. The messaging system and brand refresh I led grew organic traffic 62% YoY and doubled branded search demand, and earlier at Brightline Analytics I built a paid acquisition engine from zero to $11M in influenced pipeline at 3.8x ROAS. Backed by GA4, Marketo, and Google Ads certifications, I let the data set the direction and the creative carry it — the pairing I think Cadence Cloud is built to reward.

I'd love to walk you through how I'd approach Cadence Cloud's funnel in the first 90 days. Thank you for considering my application; my resume is enclosed, and I'm glad to share campaign details or references whenever it's useful.