Prepared For

Cascade Outdoor Co.

Tom Beckett, Marketing Director
1200 Alpine Way, Bend, OR 97701
tom@cascadeoutdoor.com

Executive Summary

Cascade Outdoor Co. has outgrown its current website. We propose a full redesign with an integrated online store, rebuilt around fast mobile shopping, clear product storytelling, and a brand system that matches the quality of your gear.

Project Overview

A 12-week engagement covering UX research, visual design, Shopify development, and launch support — delivering a mobile-first storefront that turns Cascade's trail-tested reputation into online sales.

Deliverables

Deliverable	Description	Timeline	Cost
UX Research & Sitemap Includes two stakeholder workshops	Customer interviews, analytics audit, and a restructured site map	Weeks 1-2	$4,200.00
Visual Design System Two revision rounds included	Homepage, product, and checkout designs plus a reusable component library	Weeks 3-6	$9,800.00
Shopify Development 240 SKUs migrated	Responsive build, payment and shipping setup, product migration	Weeks 7-11	$12,400.00
Launch & Support Training recorded for future hires	QA, deployment, team training, and 30 days of post-launch support	Week 12	$3,600.00

Project Timeline

Phase	Description	Duration
Discovery	Research, sitemap, and project plan	2 weeks
Design	Visual design and prototype testing	4 weeks
Build	Development and content migration	5 weeks
Launch	QA, training, and go-live	1 week

Investment Summary

Subtotal $30,000.00

Discount -$0.00

Tax $0.00

Total $30,000.00

Payment Terms

50% upon acceptance, 25% at design approval, 25% at launch

Terms & Conditions

This proposal is valid for 30 days from the date of issue.
A 50% deposit is required to commence work, with the balance due upon completion.
Any changes to the scope of work may result in additional charges and timeline adjustments.
All intellectual property created will transfer to the client upon final payment.

Proposed By

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Accepted By

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