PROPOSAL
Apex Digital Agency
E-Commerce Platform & Brand Refresh
A comprehensive digital transformation for Riverstone Brewing
Prepared For
Riverstone Brewing Company
Date
April 3, 2026
Valid Until
May 3, 2026
01
Executive Summary
We propose a comprehensive digital transformation for Riverstone Brewing, including a complete brand refresh and custom e-commerce platform built on Shopify Plus. This project will position Riverstone as the premier craft brewery in the DFW market with direct-to-consumer sales capability.
02
Scope & Deliverables
Deliverable Description Cost
Brand Strategy & Visual Identity Logo refresh, color system, typography, brand guidelines
E-Commerce Website Design Custom Shopify theme — 12 pages, mobile-first
Development & Integration Shopify Plus build, payment, shipping, inventory
Subtotal $36,000.00
Total $36,000.00
03
Project Timeline
04
Terms & Conditions
Payment Terms
50% deposit, 25% at design approval, 25% at launch
Project Duration
As outlined in timeline
Revisions
3 rounds of revisions included per deliverable. Additional revisions at $150/hour.
Cancellation
Either party may cancel with 14 days notice. Client pays for completed work.
Changes to scope require a written change order. Rush delivery available at 25% premium.
05
Acceptance
By signing below, both parties agree to the scope, timeline, pricing, and terms outlined in this proposal. This agreement is effective as of the date of the last signature.
Sarah Chen
Managing Director
Date:
Marcus Torres
Chief Executive Officer
Date: