Profile
Brand designer and art director with 9 years shaping identities for consumer and culture brands. I build systems — not just logos — that scale across packaging, screen, and print. Equal parts concept and craft, with a typographer's eye and a soft spot for work that makes people look twice.
Experience
Senior Brand Designer2021 — Present
Field Notes Studio · Brooklyn, NY
- Led the rebrand of a national beverage line — identity, packaging system, and launch campaign — driving a 34% lift in shelf conversion.
- Art-direct a team of 3 designers and a rotating roster of illustrators across 6–8 client engagements a year.
- Built the studio's reusable brand-guideline framework, cutting handoff time per project by ~40%.
Graphic Designer2017 — 2021
Mensch & Co. · New York, NY
- Designed editorial layouts, campaign keys, and social systems for fashion and lifestyle clients.
- Work featured in Communication Arts Typography Annual and shortlisted for an ADC Young Guns cube.
Junior Designer2015 — 2017
Paper Tiger · New York, NY
- Production and layout across print collateral; built the icon library still in use studio-wide.
Selected Work & Recognition
Lumio Beverages — full rebrand & packaging
AIGA "50 Books / 50 Covers" — selected
Communication Arts — Typography Annual