Growth & Positioning

Statement of Work{{ sow_number }}

Statement of Work

The approach, in one line

Prepared for

Provider

{{ provider_addr }}
Referred to herein as "Halcyon."

Client

{{ client_addr }}
Referred to herein as the "Client."

Total Fee

${{ total_fee }}

Engagement

{{ duration }} weeks

Phases

Kickoff

What this engagement covers — four phases

Phase 1 · Read

Phase 2 · Position

Phase 3 · Message

Phase 4 · Launch

How we work together

{{ sow_number_f1 }} · Verdant Foods · GTM Reset · Issued under MSA {{ msa_ref }} Page 1 of 5

01

The Situation

Where Verdant sits today — and the white space the reset claims

Distinctive

Conventional

Mass

Premium

Success looks like

Velocity

Internal

Assumptions & Dependencies

{{ sow_number_f2 }} · GTM ResetInitials Page 2 of 5

02

Scope & Deliverables

What Halcyon owns, the boundary that protects the timeline, and the four deliverables

In Scope

→{{ in_1 }}

→{{ in_2 }}

→{{ in_3 }}

→{{ in_4 }}

Out of Scope

×{{ out_1 }}

×{{ out_2 }}

×{{ out_3 }}

×{{ out_4 }}

D1{{ d1_name }}

Accept when{{ d1_acc }}

D2{{ d2_name }}

Accept when{{ d2_acc }}

D3{{ d3_name }}

Accept when{{ d3_acc }}

D4{{ d4_name }}

Accept when{{ d4_acc }}

{{ sow_number_f3 }} · GTM ResetInitials Page 3 of 5

03

Timeline & Investment

Four phases over 10 weeks — billed against each accepted phase

1

Wk 1–3

$19,200 · 20%

2

Wk 4–6

$28,800 · 30%

3

Wk 7–8

$24,000 · 25%

4

Wk 9–10

$24,000 · 25%

Total InvestmentFixed fee — inclusive of research, working sessions, and the launch toolkit

${{ total_fee_hero }}

Payment Schedule — invoiced on acceptance of each phase, Net-15

P1{{ f1_name }}20%${{ f1_amt }}

P2{{ f2_name }}30%${{ f2_amt }}

P3{{ f3_name }}25%${{ f3_amt }}

P4{{ f4_name }}25%${{ f4_amt }}

Total Investment${{ fee_total_line }}

Billing

Additional Rounds

Expenses

How We Work Together

{{ sow_number_f5 }} · GTM ResetInitials Page 4 of 5

04

Authorization

Signed below, this SOW is incorporated into the governing MSA

Engagement

Investment

${{ recap_fee }}

Timeline

Phases

General Provisions

Change control. {{ gp_change }}

Governing agreement. {{ gp_govern }}

Acceptance. {{ gp_accept }}

Ownership. {{ gp_own }}

Confidentiality. {{ gp_conf }}

Term & termination. {{ gp_term }}

By signing below, the named representatives confirm the scope, deliverables, phases, and investment above and authorize Halcyon to begin work under SOW {{ sig_sownum }}. Each signatory warrants they are authorized to bind their organization.

Halcyon Advisory

Printed Name

Title

Signature

Date