One Simple Economy: Every Finished Document Counts the Same
Seven output formats, one allowance: a bulk-merge row and a signed form response each count as one page. Plans are volume, generations are design work, every feature is included.
EZdoc now ships seven output formats — documents, images, templates, webpages, animations, forms, HR infographics — and with that breadth comes a pricing question we wanted to answer before anyone had to ask it: what does each thing cost?
The answer we landed on: a finished document is a finished document. A PDF from a bulk merge, a signed form response, a generated certificate — each one counts the same way, against the same allowance. No per-format pricing matrix, no "signature tier," no surprise line items.
Key Takeaways
- One monthly allowance, measured in pages — every finished document draws from it
- A bulk-merge row and a signed form response each count as one page
- AI generations are the other axis: most formats are 1 generation; richer ones (webpages, animations) are 2
- Pay-as-you-go credits never expire; a one-time $3 unlock opens downloads with no subscription
- Every paid plan has every feature — plans differ by volume only
The two numbers that matter
EZdoc plans have exactly two meaningful numbers:
- Pages per month — how many finished documents the platform produces for you. A 1,000-row merge is 1,000 pages. 800 signed waivers are 800 pages. Free gets 25; paid plans run from 1,000 to 20,000.
- AI generations per month — how many times you ask the AI to design something new. Starter includes 8, Growth 18, Scale 40. Most formats cost one generation; webpages and animations cost two because they're substantially bigger jobs.
Everything else — the REST API, integrations, bulk merge, e-signature, the template library, brand kits — is on every paid plan. We killed feature-gated pricing two months ago and haven't missed it.
Why responses count like merge rows
When we shipped Forms & E-Signature, the obvious move was a separate forms plan — that's how the e-signature industry prices. We didn't, for one reason: under the hood, a form response is a merge row. Someone fills in the fields, EZdoc merges their answers into your design, and a finished PDF comes out. Same pipeline, same output, same cost to us.
Pricing that differently would have been theater. So: one page is one page, whether the data came from your CSV or from a signer's phone.
If you don't want a subscription at all
The pay-as-you-go path stays exactly as simple as it was:
- $3, once — unlock downloads for everything you've made
- Credit packs from $1/generation — and credits never expire
- No card on file, nothing to cancel, no trial countdown
Make one document tonight, come back in eight months, and your balance is where you left it.
The principle
Pricing should be something you can hold in your head: plans are volume, generations are design work, every feature is included. If you ever find a place where our pricing doesn't fit in one sentence, that's a bug — tell me.