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How to Write a Business Plan That Gets Funded

A business plan does two jobs: it forces you to prove the numbers work before you commit capital, and it convinces a lender or investor to back you. Whoever reads it is hunting for the assumptions that don't add up — so the winning plan isn't the longest one, it's the one where every claim is anchored to a number.

Lead With the Ask and the Numbers

Open with an executive summary that states the concept, the headline figures (revenue, break-even, startup cost), and exactly what you're asking for. A reader should understand the whole business and the request in the first thirty seconds. Save the backstory for later — nobody funds a plan that opens with "Founded on a passion for…"

Prove the Market, Don't Describe It

Replace adjectives with figures: market size, growth rate, what the target customer spends, how many of them are within reach. Then show the competition honestly and name your edge. A plan that admits its risks and mitigates them reads as more credible than one that pretends there are none.

Make the Financials Legible

Show startup costs and use of funds, unit economics that a skeptic can re-derive, and a three-to-five-year projection as clean tables and a simple chart — never a wall of text. State the break-even point and, for a loan, the ability to repay. If you're raising, end on a clear use-of-funds for the round.

Match the Plan to the Reader

An SBA loan officer, a seed investor, and a landlord want different things. With EZdoc, describe your business and pick your industry, and the structure, language, and financials adapt — a food-truck microloan plan, an investor-ready startup raise, or a bank-ready SBA application — in about 30 seconds. Try the AI Business Plan Generator to create yours now.