AI generator

Photography & Video Proposals That Book the Shoot

Describe the brief, the shot list, and your usage license — AI builds a lookbook-style proposal with packages, deliverables, and a deposit block ready to sign.

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3 free AI generations · no credit card Ready in ~30s PDF, webpage & images

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Project Proposal

Draft

Scope of work

Investment

Client

Date

Generating…

3 free AI generations · no credit card 171+ template library Most docs in ~30s PDF, webpage & images

Live example

See a Photography Proposal in action

One prompt in, a finished document out — fully editable and yours to download. Not a template, not a mockup.

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How it works

From idea to download in three steps

Describe the shoot — brief, locations, days, stills vs

motion, and usage term

AI builds the proposal — treatment, shot list, deliverables, packages, and deposit

Brand it, adjust pricing or scope by asking, then download a PDF or send to sign

Features

Everything you need, nothing in the way

Built for speed and polish — so the document is done before you would have finished formatting the first page.

Creative treatment & shot list

Turn the brief into a directed treatment — look, light, framing — plus a scoped shot list with stills and motion counts per location.

Project collections, not hourly

Present fixed-scope packages (half day, full day, two-day campaign) with one featured collection so the client sees the recommended option first.

Deliverables & usage license

Spell out retouched counts, motion edits, aspect ratios, and the exact usage term — web, social, OTA, PR — with add-ons for perpetual or OOH rights.

Deposit & booking block

A clear investment total, a booking deposit that reserves the dates, and a signature block that locks the shoot before peak season fills up.

Tweak with AI

Refine any result by chatting — "make it warmer", "add my logo top-right", "shorten the intro". The document updates in place.

Print-ready PDF

Export a clean, print-ready PDF, or publish your document as a one-page webpage — ready to send, share, or print.

How to Write a Photography Proposal That Books the Shoot

A photography or video proposal is a creative pitch and a business document at the same time. The client needs to see the look you will deliver and trust the scope, the usage, and the price. Lead with the vision, back it with a tight shot list, and make the investment feel like a fixed, well-planned production — not an open-ended day rate.

Open with a treatment, not a price list

Before deliverables and numbers, describe the look you are building: the light, the grade, the framing, how talent and motion sit in the frame. A short creative direction section — tone, framing, consistency rules, a locked LUT across stills and motion — proves you have a point of view and that every asset will read as one campaign.

Scope the shoot so nothing creeps

Shot list by location and day — rooms, food, grounds, motion pass, each with an approximate stills count and the time block it shoots in.
Deliverables, specified — number of retouched stills, motion edits, the aspect ratios (16:9 and 9:16), and the delivery window for selects and the final gallery.
A usage license — territory, channels, and term in writing. A twelve-month, all-channel license reads very differently from "web only," and that distinction is where margin lives.
Add-ons — perpetual rights, OOH or billboard usage, extra shoot days, drone or aerial passes, all priced separately so the base scope stays clean.

Price by collection and ask for a deposit

Hourly pricing invites haggling; fixed project collections sell value. Offer a few tiers — a half day, a full day, and the multi-day campaign — and feature the one this brief is built around. Present the total as an itemized investment (pre-production, production, post, license), then close with a booking deposit that reserves the dates and a signature block. Common mistakes to avoid: vague deliverable counts, no stated usage term, burying the recommended package, and forgetting a weather-reschedule clause for outdoor days.

With EZdoc, describe the brief, the locations, the deliverables, and your usage terms, and the AI proposal generator builds a lookbook-style photography proposal — treatment, shot list, packages, and deposit — that you can brand and send in about 30 seconds.

Frequently asked

Questions, answered plainly

What should a photography proposal include?

A creative treatment, a scoped shot list, deliverables (retouched stills, motion edits, aspect ratios), the usage license and term, project packages with pricing, a timeline, and a deposit and signature block. EZdoc lays all of these out for you.

How do I present usage rights in a proposal?

State the territory, the channels (web, OTA, email, paid and organic social, PR), and the license term clearly, then list extended or perpetual rights and OOH usage as priced add-ons. This protects you and prevents scope creep after delivery.

Should I price by the day or by project?

Most studios win more work pricing by fixed project collection rather than the hour, so the client buys a defined scope and deliverable count. The generator presents half-day, full-day, and multi-day campaign packages with one featured option.

Can I include both stills and motion in one proposal?

Yes. The proposal scopes stills and short-form motion in the same shoot — separate deliverable counts, aspect ratios, and edit rules — so a hybrid photo and video campaign reads as one coherent package.

How fast can I send a photography proposal?

About 30 seconds from your brief to a finished, branded PDF. You can revise the treatment, shot list, or packages just by asking, then save it as a template so the next shoot starts almost done. See the AI proposal generator.

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